Thanks for all the great feedback. So nice to have a fresh set of eyes giving advice! I made some revisions, and am curious what you think. I also added an image that shows retail signs.
Maybe this will help > prepare it with white background, without white dots, colour variations, down scaling and maybe some visualisations will help [ businesscards, citylight or outside/inside the store placement ]. Anyway it's really nice concept!
Not sure that the type quite matches the logomark Jenny? I agree with Tanami, the 'swirly' part looks somewhat out of place. Perhaps the centre leaf could extend further incorporating the swirly element? : )
That type is amazing!