Thnx for the feedback guys. I've added another variation which I had in the pipeline - just playing around with the color scheme. I wanted the second version to look like it was actually written with a pencil, without going to cursive.
You know I played with the design quite a bit because I knew I was on a winner with this concept, but I kept sacrificing the shape of the fish. What suggestions do you have to refine it? I really want this one to be perfect.
Thanks topfuel. I agree with you and the font I used is actually slightly slanted to provide that effect.
Thanks n0xi3, the difference is that it is two symbols in one. The main focus of this icon was the magnifying glass, it was just sheer coincidence that the resultant design formed a target symbol, which has been around a lot longer than the 'target'. It's amazing how much difference a small amount of negative space makes :)
Thnaks for the positive feedback guys! I hear what you're saying about the type but I thought that a more prominent type might detract from the impact of the icon. I'll play with it a bit and try some variations.
Thanks for the springs and feedback. @THEArtistT - I have never seen that logo. Mine was created entirely from scratch and looks nothing like it IMO, except for the fact that its circular. I'm assuming this is what you're talking about http://www.acfan.net/images/center-logos/phoenixfac.gif
This really screams Africa - lovely logo, nice font too :) The lower case lettering in 'taste of' seemed a little mismatched to me. Does it work in caps?
Thanks for your kind words Jenny. I actually trialled many fonts and Papyrus seemed to work well - it was a nice contrast to the boldness of the symbol and had that 'exotic' feel I was going for. I can always adapt the font to the client's needs as the name would probably be modified to suit the application.
Hi Ethereal, I really like your minimalistic style. Minimum detail, maximum impact! I think it's the grass roots of design and a logo is much more than just a pretty picture. Some of the Web 2.0 logos I see are visually dazzling but lack substance.
Hey mate, just had a break for a while, had other projects on but still glance occasionally :)