Thanks for all the great feedback. So nice to have a fresh set of eyes giving advice! I made some revisions, and am curious what you think. I also added an image that shows retail signs.
Hi - I really like this logo visually, but I didn't immediately understand the name or type of business you've selected. My first impression was it was related to drafting and precision, and it didn't immediately convey exploration or travel. Maybe some subtle revisions could be made to help clarify?
Really nice. My only thought would be to further accentuate your concept, perhaps simplify even more and/or reduce the use of color to only the NW arrow/panel?
Hi - I think you have a nice concept started and some advice I would offer would be to revisit the composition of elements. Is your brand concept trying to convey "AZBookshelf" (like Arizona Bookshelf) or is it "A to Z Bookshelf". Perhaps simplifying and arranging a bit differently can help clarify?
Thanks for the Spring and adding Pigloo Megacorp to your Faves!