What if you really are the most talented and wise company working in the field of code and you deserve to be called Gods of the Internet
What if the gods of the internet bless your product/service/site/coworkers
What if you start a new religion based on the principles of the internet: sharing,partipation,creativity
What if you start rewarding anually the most notorious achievements on the internet. People would be nominated for the Gods of the Internet award.
This is a short brainstorming. Put your advertising agency to play around this concept and you'll see this domain has endless possibilities.