This started as an idea for a therapist, counseling and psychological type of brand. But it could be applied to any kind of business or group where 'brain power' rules...
I wanted something less informal, and slightly quirky. Hence the rather 'retro' feel with the illustration and choice of font.
Due to the flexibility of the colour ways, this could work well on a website, using the differing main colours for various navigation markers etc. Also works well as horizontal or vertical placements.