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I see this brand being suitable for several areas. Given the flow of the name, and the 'originals' name, it helps create an established and reliable brand. This could would suit high end cosmetics, skincare and hygiene (male & female).
Alternatively, it lends itself to a solid clothing and/or fashion brand. If you are looking to create coastal, sea fairing clothing, then this brand is ideal.
Other possible uses are anything marine related, from boats to equipment and accessories.
Finally I see it being applied to a more creative role, coastal and marine inspired designs, art, illustration or even photography.
The logotype is contrast of sans-serif and serif styles, creating a very grounded, classy and stylish feel. The logomark was created to conjour up a mixture of associations, from shells, to sea and subtle hint of sail shapes.
The soft aqua pastel tones help establish this as a marine brand.