DESIGN:
The name eqoba (e-ko-ba) is an ambigram. It is symmetrical and will read the exact same when flipped upside down. Rounded letter forms create a unique and intriguing word mark.
USES:
This mark could be used for a number or industries. I see it doing well as a unique clothing brand, or as a retail store brand.
INSPIRATION:
This was the result of studying letter forms. The cross was inspired by the insignia on the center of the New Mexico state license plate.