This brand is perfect for a gym who has an early morning exercise program. It could also be a website with daily workout guides, videos, etc. The sunrise could symbolize morning or daily workouts, or it could even be a sunset. You could also put a less literal spin on it by using the logo to symbolize "a new day, a new body" theme. Plenty of options with this logo.
The mark is a barbell weight and the curve of the bar creates a horizon line for the sunrise. The mark has a nice clean, retro feel to it.
3 rounds of changes included with purchase.