The product of a self-initiated logo experiment exploring different ways of conveying the thought process. Looking particularly at the bringing together of ideas and how people go about getting inspired.
This is the 2nd edition of a logo that received a 'Logo of the Month' award at LogoMoose (seen here: http://www.logomoose.com/logo-design/ponder/). The aim of the revision was to refine the accuracy and fluidity of the lines, with specific attention to the relationship of the visuals and the type/name.
Would work well for any kind of business, as it could be reconsidered to describe innovation, thoughtfulness, or precision, for example. I personally prefer the logo in white, set on a darker background, but would also work well in other colours.
If at all interested, I have some stuff showing how this logo developed; different variations, and some type experiments.
Please do consider that this is not an unused client piece, but a fully completed and polished logo.