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A minimalist and bold design that takes the form of an abstract light bulb. I wanted the concept to evoke a sense of inspiration and innovative spirit.
The concept metaphorically incorporates an abstract human form holding a stylized mechanical gear at the top. I wanted the gear to communicate a sense of the inner workings of the mind involved with creativity and innovation.
Overall, I wanted to portray a sense of aspiration and achievement. To evoke a sense that would inspire creativity and elevate its audience to achieve.