The strong icon makes a feel of confidence and reliability of a company and it's quality products. It could be good for boats industry, their accessories and so on. Also it could be used for travel and that's not too restricted.
If you replace the last character in it's name then you could get a well known phrase. Well, you might think that's bad but it isn't. If it has such an association then it will be much easier to brand.
If you don't like the name or need any editions then they will be done for free.
Don't hesistate to contact me for any questions!