Why do we listen to music? Because our favorite songs are catchy? Because we enjoy the lyrics? Sure, but probably peoples' biggest motivation for turning on their ipods is the way music makes them feel - the way it affects their mood. Picture it - a service that matches music fans with tunes based on the mood they are in, thereby selling old and new music to people based on the most fundamental reason they listen to it in the first place. If this concept were to be taken far enough, there's no telling how big it could become! This logo has been designed in a striking and modern combination of orange and grey, used in conjunction with the wavy streaks to give it that extra 'wow factor'.