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Broad means, wide, spacious, confortable.
Have you ever thought about having a gas station with a clean environment?
Nowadays be clean since architecture to graphic design is the same as be eco-friendly, it is a need. Plus, it will be differently from the regular gas stations, which will get the consumer's attention.
The "]" symbol at the end is a good argument for publicity. Once the gas station has an organized environment, the "[" stands for "We always have a room for you." Very unique comparing with the gas station market.