Suitable for small clothes stores, Charity/swap-shop clothes stores, Childrens clothes stores. Perhaps even darning/crafts stores.
Plays on a commonly known term so is memorable to customers. Design features a button, surrounded by the letter 'b' which. A change in shape towards the top of the letter suggests both the collar of a garment, and the tip of an arrow pointing upwards; hence - 'button up'.
Design also features a stitching style pattern around the rim to further suggest a clothing/garment theme.
Easily interchangable in colour in order to suit need (childrens clothes, girls clothes, etc.)