35 Fitness App Logos That Will Shape Your Brand Up
Have you been keeping in shape lately? It’s okay if you’ve been laidback, as long as you don’t let your fitness app’s brand image for granted.
The 2017 Flurry Analytics Survey found that most users stick to only one health and fitness app to tide them through their fitness routines. Yup, 96% of them use a single app for their bi-weekly workouts.
Stepping up your branding strategy will increase the odds of your app being the one that users will reach for the most.
According to one of the leading fitness brands, ClassPass, community building is an integral part of marketing your company. This must be done properly through different means such as social media, email, ads, and visual identity. A good fitness app logo will allow you to forge connections with your target audience using relevant graphic elements.
Check out these timeless logo design themes that are effective for any brand:
Weights
Weights such as barbells, kettlebells, and weight plates, among others are considered a staple for any fitness brands. When people see this instrument, it communicates activities that are related to an active lifestyle.
Barbell logos are great visual cues for anyone surfing through the app store looking for a fitness app to install and use.
Gym Music Speaker Fitness by SimplePixelSL
Kong Fitness Logo by Collin Bigart
Dumbbell Weight Fitness Gym Training by town
Taylored Training Logo by Liz Morison
Bodybuilding Circle by podvoodoo13
Monteil Fitness by Dan Blessing
Fitness Kettlebell Shield by eightyLOGOS
Depicting these equipment requires illustrations which are great self-explanatory symbols to use. However, you should opt for drawings that are simple and without complex details. Designers apply this to logos in order to make the output effective and translate better on different channels. Mobile application logos should be recognizable even with minimal elements.
Pro tip: Check on your competition
Make sure your output looks nothing like your competitors, whether it be in illustration, art style, brand colors, or more. Remember that logos are something that brands use to differentiate themselves from other brands.
BrandCrowd’s gallery of weights and barbell logos is a great source of original and diverse designs that will create a heavy impact on your brand.
Cool
Being cool and in the know are good traits you can associate with your brand. Graphic design empowers your brand to accomplish this. Whether you are a personal trainer or a new gym company, coolness is a viable path towards brand relevance.
You can opt for high-impact creative designs that will leave a good impression on your audience.
Rescue Fitness Logo by Dawar Mir
Mountain Peak Fitness by PrassEk
Rhino Fitness Logo by Aditya Chhatrala in Rhino Fitness
Pace Fitness by designcrowd ka hero
Abstract Active Fitness by MDS
Chain Reaction Fitness by Alin.
BGreat Fitness Logo by Zach Sills
Tech Runner Fitness Training by eightyLOGOS
Sports Running Fitness by LogoBrainstorm
Abstract logos are great for creating remarkable designs. Much like Ramotion’s Fitness App logo, you can use an attention-grabbing pattern that will create visual intrigue. It looks mysterious, but still does its job in communicating the message of the workout app.
Bright Bodies Fitness: logo design by MadeByNicholson
Food Chain Fitness Logo Design by Be Noticed Design
Sport Metrics F Letter Logo by Gennady Savinov
Alternatively, text-based logos are great options as well. There are hundreds of cool and decorative fonts that work great for app logos. Fonts like TT Polls, Bold, Hansief, Gotham Bold, and the likes have a weighty look that works for modern fitness app brands.
Keep in mind that your icon has to match the interface of your app, regardless you’re going for an abstract, typography, or a combination of the two. This consistency will let your brand appear more consistent in terms of appearance.
Female
Over 62% of fitness mobile application users are women according to a research conducted by Flurry Analytics. This branch of fitness is met with competitive apps in the market.
One of the best practices of app design is going with something that is scalable and adaptive. You want a female fitness logo that will look great even in different sizes. This aspect makes it easier for you to use your design on other assets.
Ladies Fitness Logo by Ben Peacock
Peak Fitness Logo Design by Liam Foster
Brands that target women audiences typically come in curvy figures. This can be attributed to shape psychology that acknowledges the potential of curved or round shapes to be seen as comforting and feminine.
Yoga Person Leaf by SimplePixelSL
Abstract Person Ribbon by realdreams
Natural Body Coaching by final_C
Health Fitness Logo by Sujata Kushwaha
Aside from shapes, you can also experiment with colors to communicate your brand identity. You can opt to use red, yellow, or green to show that your brand is related to fitness. Those colors are commonly used by apps in the same sector. Using just one or a combination of these colors will result in a bold logo and move people to be active.
Put your brand into action
Whatever logo theme you may end up using, you will always get superb results by customizing your logo.
BrandCrowd’s fitness app logo maker lets companies have access to everything they need to create the logo they need. All you need to do is select a logo from the fitness app library and customize it.
Put your brand name, incorporate your brand color scheme, add graphic design elements, and voila, you’re ready to be the next big app.
Each design is created to look appealing on the play store and draw users towards you. But it doesn’t stop there. The logos you can find and personalize on BrandCrowd also look great on other assets.
Your fitness logo will look astounding on collaterals like tumblers, towels, gym bags, and more. People will enjoy receiving your well-designed swag bags during your launch and other brand events.
Promoting your product through relevant ways helps spread brand awareness. This includes giving away functional items used by people living active lifestyles.
