38 Tortilla Logos to Celebrate Tortilla Day
Everybody loves tortillas.
120 million tortillas are eaten every year in the U.S. It is second to white bread in baked goods popularity.
It all started when a Mayan whipped up a snack made of corn in 10,000 BC to serve their king. From then on, humans have used it as delicious wraps for burritos, chilaquiles, tostadas, and other tasty treats.
This well-loved maize bread is worthy of celebration.
That’s why this National Tortilla Day, we have a tortilla logo roundup prepared for you. These designs are perfect for businesses looking for a restaurant logo, food logo, and the like.
Take a look at the overview of designs you will see down below:
You can say a lot through typography.
Designs from famous businesses such as the Tostitos logo create a clever way to use text to whip up a creative design.
Using a text-based design concept for your business will let you use your brand name as the focal point of the brand mark.
What does this mean? This means that it allows you to lessen the visual distractions that may stand in the way of your logo’s real mission to familiarize people with your business.
You have two choices when it comes to text logos. You can have a lettermark or initial logo. This option is best for brands with lengthy names and wishes to abbreviate their name.
On the other hand, there are also wordmark logos that feature the full brand name. This is the best for new brands that would benefit from the audience being aware of their name.
When it comes to color, you can incorporate appetizing colors like red and yellow. Colors like these make you use psychology to your advantage and create a striking design for your restaurant or food business.
Pro tip: Keep it simple
Unsaturated logos are easy to remember. That’s why you don’t want to have a logo that is full of intricate details. They are also easy to apply to different marketing collaterals. Retaining a simple design will allow you to apply your logos on various materials with no problem. They can be used for business cards, signs, and the like.
Drawings are a great way for you to bridge the gap between culture and language. This visual communication tool lets you instantly signal to the audience what you have to offer. At the same time, you can also use this to demonstrate creativity.
Symbols such as sombreros, tacos, chips, and other related items are great additions to the brand mark. You can also use leaves or cruelty-free drawings to create a vegan tortilla logo design.
The key to sourcing the perfect illustration or vector is to look for one that does not have too many details. Remember that details take away the adaptability of your design and make it hard to use and remember.
It is also a good idea to experiment with other art styles to keep your logo one of a kind. You can use design styles like minimalism, abstract, and the like.
Pro tip: Limit your use of color
Color adds life to your design, but it can also take it away when used unwisely. Designers recommend using only two to three colors. Doing this will help you avoid having a logo that looks incoherent and cluttered.
Make your logo pop with the help of shapes.
Figures add visual depth to the logo. This helps it become more eye-catching with a bold silhouette. This gives your graphic design prominence, making it stand out on different designs you may choose to put it on.
You can also use psychology to associate your brand with human traits. Consumers are known to assign characteristics to shapes and influence their judgments. For example, circles are for harmonious brands, triangles are for edginess, and more.
Knowing how to encourage audiences to create shopping decisions with graphic design allows you to create a strategic brand identity.
Pro tip: Research your competitors
You don’t want to end up with a chip or taco logo that looks a lot like your competitors, which may confuse the audience. A similar company identity will also lessen your impact in the market. To avoid this, you should familiarize yourself with how your competitors brand themselves, whether locally or internationally.
The tortilla industry is valued at $4 billion. This market has a lot to offer for entrepreneurs who plan to offer products and services related to this food item. You can up your chances of building a reputable brand when you create a solid brand identity for your business.
The right logo design allows you to broaden your reach as a brand and make meaningful connections with your audience.
Get a custom logo design on DesignCrowd. The crowdsourcing platform lets you start logo design contests that can get you up to 50 original design submissions from the freelance graphic designer community. You can also search for graphic designers you want to work with and start collaborating. Learn more about it today.
The BrandCrowd logo maker is a great alternative. You can use the DIY tool to customize and generate a design in minutes. This lets you take full control over elements in your composition like colors, fonts, and shapes. Try it right here.