63 Medical Logos for Healthcare Companies
When it comes to healthcare, every patient wants the best possible service and goods. As a health brand, you also want to present yourself in the best way through a medical logo.
Healthcare spending is expected to reach over $10 trillion globally in 2022. This market presents a lot of opportunity for brands involved in it. So if you’re planning to join the market, make sure you cover the basics such as branding and proper operations.
We created a roundup of great brand logos to help you with the latter. Here’s a brief overview of the designs we’ve featured in this list.
Drawings help you relay a lot of information to your audience without using a lot of words. Medical businesses can use this to communicate their niche, such as Kaiser Permanente, a California-based healthcare provider carrying an abstract medical logo. Doing this will help you attract your target audience even better.
For example, pediatric clinics can opt to portray kids in their logo. This will let your audience know that your specialty lies in childcare and wellness. You can also use related symbols to health such as heartbeat line, birds, stethoscopes, and doctors.
Illustration logos are also decorative and may help draw more attention to your branding. However, you do want to be wary of adding to match details. As much as these intricate elements beautify the design, it also takes away the versatility.
Pro tip: Keep it simple
Avoid adding visual clutter and oversaturating your design. For illustration logos, they keep their impact best when they’re simple. Upholding directness and simplicity in your design helps your logo become easier to understand and remember by your audience.
The cross shape is often seen among medical brand marks like Anthem. It gives any design an interesting silhouette, but it also has a meaning tied to history. Crosses originate from Greek mythology and Red Cross’s history. It alludes to healing and aiding wounded soldiers in battle. Today, it’s a classic element of health logos.
Blue, green, and white work best for medical brands. Try these colors for your design as they represent sanitation, professionalism, and life. This fits the mission of health brands well. However, you can learn about color psychology and understand the meaning behind different colors.
This shape makes for a great complement to your wordmark. Like this logo by designer Amir Sayem, the cross provided a simple yet meaningful ornament to the design. The artist also created a gradient effect that made the logo even more attention-grabbing.
Pro tip: Add space
You want to do this to give emphasis to your logo. Overcrowding your work with different elements will make it lose its impact and look. Negative space allows your brand mark to appear more clear and recognizable.
Today, one of the biggest medical device companies brands itself with a text-based design. Johnson & Johnson is one of the most recognizable red logos of all time. One of the benefits of lettering logos is its directness. Text logos make your brand name the focal point or center of your logo.
You have the option to highlight either the initials or the entirety of your company name. Lettermarks or initial brand marks work well for companies with long names and established presence in the industry. While wordmarks or designs that feature the full company name are recommended for small or new medical brands.
Even though text logos seem simple, there are a ton of ways that you can be creative with it. You can add different illustrations and design themes like abstract art. The logo created by Deny Oedin seen above uses a pill illustration in between the letter H.
Pro tip: Frame it with shapes
Adding a frame to your design will help make it pop. Simple shapes like circles and squares can give any design visual prominence. This makes it easier to put on different graphic projects like posters and shop signs.
The US healthcare industry alone has over 780,000 companies. However significant this number may seem, you can still gain visibility by using branding to your advantage. This list has shown you numerous creative ways to present yourself to the market with doctor logos, clinic logos, and more.
Through crowdsourcing platforms like DesignCrowd, you can work with a massive freelance graphic designer community to get your ideal logo. It lets brands run logo design contests to receive over 50 design bids to choose from. Learn more about it here.
Or you can try BrandCrowd’s medical logo maker. Browse a collection of logos that you can customize and put your business name on. It lets you generate different designs in minutes. The maker enables you to tweak elements like color, fonts, and illustrations.
You can also use it for designing business cards and other brand assets. Try the easy-to-use tool right here. No design experience necessary.