7 Tips To Grow Your Online Business

Building an online business is not easy and requires perseverance. Through the process of developing your company, you’ll make mistakes. If you’re starting a business offering amazing products or services and can’t afford wasting money, we explain in this article what you need to consider to grow an online business!

Here are 7 tips to build and increase your business online.

Think Big

What is the world difference you’re trying to make? Get inspired by big leading companies in your industry. Model success but don’t copy it. The bigger the market, the more opportunity for growth. Find your niche, innovate, plan your growth, and find partners. Have a constant eye on the big picture and keep pushing towards your goals: Have a vision and track your goals. Make sure your online presence is as stylished as the ones of large companies and regularly updated.
Network with complementary businesses. Find partners to delegate things that they’re better at than you are and so you have more time focusing on other things.

Build An Email List From The Beginning

Email marketing is a very powerful way to reach your target audience. All your emails should give value to your customers: offer content that is related to their needs.
To build your email list, create a personalized CTA on your most visited pages, create a helpful pop-up relevant to the page content and including an offer or a survey. Use your followers on Social Media and your business email list to start building your list or include a link in your email signature that go to your newsletter, blog post or landing page with email subscription’s CTA’s. Create individual and personalized landing pages.
Well targeted email marketing newsletters and campaigns will help you gain customers and encourage current ones to purchase your product or service.

Understand Organic Traffic / SEO

SEO helps you attract people to your website. Your blog, email marketing, pay per click advertising and competitive research need to include the right keywords. Use Google Adwords Keyword Planner to get keyword ideas by finding search volumes, competition and cost per click. Test running ads on Google and make sure your website is SEO-friendly by using the right key words. By getting the keywords right, Google understands the content and ranks your website at the top of a relevant search. Understanding what people want thanks to keywords will help you deliver it. Use Organic Search in Google Analytics, blog comments and social media hashtags. Use SEO-friendly URLs: readable, with keywords, short and matching the title of the page.

Have A Content Marketing Strategy

Content marketing is all about educating people to help them find the solutions that they want and need. Focus on being informative rather than selling. Publish quality content and images on your website, blog, social media, podcasts and videos to grow your traffic and boost conversions. Make sure the information you post is reliable and well-written (clear and concise) to improve the perception of your business. Check how you can improve what’s been already written about a topic.
Your content creation should include keywords to improve your ranking. SEO is a core part of every content strategy. Wrap your content with metadata to achieve a greater visibility in search results. Sort your blog content into categories and tags. Blog posts that are easy to read and relevant to your intended readers are a good way to attract visitors to your website. Use the blog to tell your company’s story, provide tips from experts and ideas. Allow users to comment and add their own content so that they engage. Keep up the flow with blog articles, photos and news. Update your online presence a couple of times each week.

Focus on Your Target Audience And Make Data-Based Decisions With GA

Understand your market and speak to a specific target audience. What do your potential customers want and how do they search: what keywords do they use? Who are your competitors and what is working well/not working for them?
Measure your important metrics. Use Google analytics to get audience reports. Get datas on: traffic, click through rate, conversion rate, leads, sales, average order value, revenue, etc. It will help you make better decisions and test their outcomes. Check what pages are getting attention (Landing Pages) and find out why visitors are abandoning your site by collecting feedback.
Set measurable targets.

Use Social Media And Be Active On Online Communities

Social Media is where people get recommendations and where you can build trust with them. Many people will visit your social media profiles before your website and here are ways you can use social media to grow your business. Check where your content is being shared and focus on it. Increase leads by posting regularly, using graphics that are visually appealing, writing authentic and relevant posts for your audience and including a call to action. Use positive feedback as a social proof of your website: Get your customers share their experience with friends, colleagues and communities. Make sure with plugins that your website has quick links to like, share, pin and follow for Facebook, Twitter, Pinterest and Instagram. It leads to an improved search engine ranking of your site. Make it easy for customers to provide feedback with a feedback button, a short customer survey to returning visitors, live chat. It will help guide your product and service development. Test different types of post and check what works best for your company.

Build A Mobile-Friendly Website

Keep your website simple and clean, and make sure your website is mobile responsive so that people can access it while on the go to offer an enjoyable experience to the users. It will help you get more sales and more word of mouth as people can share information directly when they’re with colleagues or relatives. Information people look for should be easy to find. Use a navigation bar, make buttons and fonts large enough, include a Viewport Meta Tag so that the page fits the screen of the user, have Autocorrect turned on, compress your images and CSS.
Keep testing and checking your website looks good on mobiles.

Invest in design: take advantage of BrandCrowd’s Logo Maker!

First step, invest in great design and get a logo! You have some ideas of the type of logo you need for your brand and need help to create one? BrandCrowd has the solution for you!

– Simply insert your business name and some keywords and generate hundreds of logo designs. As we’ve seen earlier in this article, it is important to know your business and representations it should have.

– Browse the designs and customise the ones you like by changing fonts and colors, adding a tag line if you have one, adding symbols and shapes, and play with the layout. Pro Tip: If the color choices are too limited for you, you can choose to customize the “Hex” code by clicking on the “Plus/ +” sign then putting in the code. These “Hex” code can be retrieved by using photoshop or simply searching for the code on the internet. Click on “Preview” to see how your logo will look like.

– Download and choose your licence! Decide to buy the Standard Licence if you’re happy with a design that remains the property of DesignCrowd and that can be available for other clients, or buy the Exclusive Licence to get the full rights and remove the design from the platform.
Or have designers create custom logo design ideas for you on DesignCrowd.

Then, get an awesome custom web design on DesignCrowd!

Find more details on how to use the tool in the article 3 easy steps to create a business logo on BrandCrowd and in the blog article 4 Things To Consider When Creating A Company Logo on DesignCrowd.
Need more resources to grow your business online? Have a look at the following articles:
How To Grow Your Business Online
7 Tips for Designing a Website that Ranks in Google
All You Need to Know About Content Marketing

What are you waiting for? Head over here and we can start your logo design project now!

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