Burger King Logo History

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Are you craving a delicious burger to make your taste buds dance joyfully?

Look no further than Burger King! This fast-food giant is a famous burger logo in the food industry, and it’s easy to see why. From their mouthwatering flame-grilled patties to their golden, crispy fries, their food will leave you wanting more. 

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But like other restaurant logos, Burger King has a history. Join us on this mouth-watering journey to discovering the evolution of the famous Burger King logo.

Brief Overview of Burger King 

Burger King is probably one of the few restaurants that don’t need any introduction because everyone knows what it is.

The popular fast-food chain serves up delicious burgers, fries, and more. Their flame-grilled burgers and playful personality make them a favorite among food lovers.

When you visit Burger King, you’ll be greeted by their vibrant logo, which features a burger with a crown on top – a symbol of commitment to serving the best burgers in town.

Get your taste buds excited with their menu filled with tasty options – from classic cheeseburgers to their famous Whopper. With its delicious and juicy patty logo that’s perfectly grilled, you know you’re in for a treat.

The Burger King mascot adds entertainment with his mischievous grin and crown. This mascot logo is often seen in their commercials and social media posts.

When craving a burger, it’s no surprise why many people instantly think of Burger King. Thanks to their tasty flame-grilled burgers, tempting sides, and playful marketing, customers will surely enjoy a delightful dining experience.

Burger King Logo Evolution

Burger King has come a long way since its humble beginnings, and in this article, we delve into the fascinating evolution of this iconic fast-food brand. From its inception to its global phenomenon, we uncover the secrets behind Burger King’s success.

One essential aspect of Burger King’s journey is its amazing logo. A logo is crucial in establishing a brand’s identity and capturing customers’ attention. If you’re inspired to create a logo like Burger King’s, here are a few helpful tips to keep in mind:

  • Simplicity is key: A memorable logo is often simple yet distinctive from the competition. Burger King’s logo features a crowned burger, a fun logo to smile at your customers. 
  • Colors matter: The color palette you choose for your logo brings out specific emotions to your audience. Burger King’s bold and vibrant colors create a sense of energy and excitement. Regarding food logos, use colors such as red, blue, and yellow, as these colors create a hungry feeling.
  • Keep it versatile: Make sure your design has the correct logo file format for your every advertising plan. Make sure it’s clear and recognizable, regardless of where it appears. 

Now, let’s check out Burger King’s logo evolution and how this iconic logo became what it is today.

Let’s start!


Let’s travel back to the early years of Burger King and explore the first logo representing this beloved fast-food chain. From 1953 to 1954, the original logo tells a delightful story of Burger King’s humble beginnings.

The debut logo of Burger King featured a sun logo – unsure if it’s a rising or setting sun. When you look at the logo, you may notice the triangle shape logo and a semi-circle representing the sun. 

Below the sun logo is the wordmark “BURGER KING.” Overall, the first logo may look dull because of its color scheme, which features a black-and-gray logo.


In 1954, the brand’s logo was much more straightforward – with only a wordmark of the name in a different font than the previous version. This version contained the brand name in black letters on a white background. The font is individual, with a shortened stem at the “R” and pointed ends at the “U.” 


The new owners of Burger King changed the logo to make it more eye-catching. They added a picture of a king sitting on a big burger and holding a drink. The company’s name and the slogan “Home of the Whopper” were shown below the image on a bright yellow background. This logo was mainly used for advertising rather than being an official trademark.

This logo version had lots of colors and looked lively. It had a dominant yellow color, and they used different shades of red, blue, white, and black for outlining. What’s remarkable is that they also included some parts from the old logo, so it all fit together nicely.


The logo’s color scheme remained similar to the previous version, but there were significant changes in the shape, arrangement, and style. The bold red lettering takes the spotlight in a rounded sans-serif font with smooth lines. The designers made these changes to give the logo a fresh and modern look.

In 1969, Burger King introduced a new logo. It features a bun sliced in half, and the restaurant chain’s name is placed between the two halves in two layers. This logo design was used briefly but was later brought back in 2019 for the Super Bowl LIII in February and the third season of the Netflix series Stranger Things in May.


The 1994 logo is a better and updated version of the previous one. It was introduced in April 1994 and featured less cartoon-like text. The Burger King lettering style is simple, with straight letters and a soft, fluffy top resembling an improvised bun.


As the new century approached, Burger King changed its logo again. They enlisted the help of a professional studio called Sterling Brands. The new logo looks similar to the original one from 1969 and 1994. The only difference is the addition of a blue crescent shape that complements the logo. The company name is still placed inside the burger between the two halves of the bun. However, it’s now more extensive, slanted, and written in a modern font without fancy decorations.

The color of the logo plays a significant role in the food industry. The designers initially aimed to make people’s mouths water using appetizing images and colors. The colors used in the modern logo reflect the contemporary fast-food culture. The owners understood this well and chose colors resembling the natural shades of bread, meat, and vegetables. As a result, they opted for vibrant yellow, orange, and red and, more recently, added a touch of blue to complete the color palette.


The current logo is a balanced and artistic combination of the previous versions. The designers took inspiration from the rounded letters of the 1969-1994 emblem and the bun shape from the 1994-1999 version. A gentle lilac background ties them together, on which sits a playful yellow-orange burger with red lettering inside.

Design Your Own Burger Logo Today!

Creating a captivating and memorable logo is crucial for any brand, and the success of Burger King is a testament to the power of effective logo branding. By crafting a logo that resonates with its target audience, Burger King has established itself as a prominent player in the fast-food industry.

As you design your burger logo, take inspiration from Burger King’s success. Start creating your logo with BrandCrowd’s logo maker today. We also have other templates for your advertising needs, such as Facebook posts, Instagram stories, Twitch banners, and more.

Get inspired and start your design today!

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