Current Logo Trend: The Rise of the Stylized Hexagon

Reading Time: 4 minutes

Logo trends possess a transient nature; they come and go. Think back to the Bauhaus-style logos, a trend that dominated the late 90s to the early 2000s. Recall the serif fonts that once defined tech giants like Google and Microsoft. As entrepreneurs often search for a fresh identity using tools like a business name generator, the following logo must complement their new brand name. However, these trends fade over time, replaced by new styles.

If you’re a designer in an agency, you know the drill: the client’s requests reign supreme. If they desire a trending design, it becomes your duty to master that trend. Otherwise, delivery might fall short. 

Moreover, for true creatives, every design guide, trend analysis, critique, and review offers a chance for inspiration. Isn’t design, after all, the art of revisiting old ideas and presenting them afresh?

The All-Seeing Eye of OpenAI’s Logo

OpenAI’s emblem, reminiscent of an omnipotent eye, feels like a nod to the AI’s vast capabilities. However, understanding the company is vital to grasp the essence of the logo. OpenAI, as the name suggests, is an AI powerhouse focused on creating and deploying AI solutions. 

This has paved the way for many applications and platforms to leverage AI. OpenAI’s logo encapsulates this essence of interconnectedness and security. A closer look reveals chains reminiscent of blockchain or crypto designs, hinting at the company’s broader inspirations.

Crypto’s Influence on Design

While AI has undoubtedly made waves in design, so has cryptocurrency. Who can forget the seismic impact of crypto in the digital realm? Brands like Bitcoin and Ethereum led a financial revolution. 

Alongside this growth, a distinct logo design pattern emerged, rooted in a sense of belonging. Newbies to the crypto world sought to align themselves with industry giants, incorporating familiar icons and styles. The hexagon emerged as a shared motif between the crypto and AI worlds. But not just any hexagon logo; a stylized version with varying expressions and embellishments.

Deciphering the Hexagonal Code in OpenAI

Some think OpenAI’s design is a stylized “O” for Open. However, most experts discern the hexagonal trend in it. While an initial glance might reveal interlocking chains, a deeper observation shows the six sides synonymous with a hexagon. This hexagon theme, already prevalent in the crypto sphere, seems to have spilled over into AI branding.

A myriad of AI products and brands, such as Synthesia, Oneirocom, Mentum, Regie, Eyeware, Stability AI, HyperWrite, and Cortexica, have also adopted this hexagonal motif.

Why the Hexagonal Obsession?

The hexagon isn’t just another six-sided shape; its allure lies in its symbolism and geometry. When looking at OpenAI’s logo, the hexagon can be seen as a metaphor for the intricate network of connections AI can forge and its interwoven nature, reflecting the company’s emphasis on interconnectedness. 

From a user’s perspective, this geometry signifies a seamless integration of technology into daily lives, and the vast potential AI holds for the future.

Furthermore, a cube, often associated with stability, strength, and security, casts a hexagonal shadow when viewed from a particular angle. This symbolism carries weight, especially for technology brands. 

It subtly communicates that while the technology is complex and multifaceted (like the intricate faces of a cube), the user experience is streamlined and straightforward (as the clear, flat shadow of the hexagon).

For new brands or companies looking to position themselves in the tech arena, employing the hexagon could signal a commitment to providing robust solutions while ensuring user-friendly interfaces. 

It suggests a balance between deep tech and approachable design. The hexagon thus becomes more than just a shape; it’s a narrative of the potential harmony between human users and advanced technologies.

Trends are not for copying but for inspiration

Again, remember, trends emerge and fade. While they offer a fresh perspective, it’s essential to approach them with discernment. As designers, it’s not merely about following the tide but understanding what aligns with our vision and the client’s objectives.

Navigating through trends requires a balance. It’s not about adopting every new direction but integrating genuinely resonating elements. At the end of the day, design is both art and strategy.

It’s about understanding the pulse of the moment while crafting something enduring. The challenge lies in blending the contemporary with the timeless, and therein lies the designer’s actual skill.

And hey, if you’re feeling inspired and wish to craft your unique hexagon logo or develop a design distinctly yours, consider using the BrandCrowd logo maker. Add fun to your brand identity by creating eye-catching flyers, engaging Facebook posts, trending Twitter headers, and sleek business cards

After all, comprehensive branding is not just about a logo – it’s about creating a vibrant, cohesive identity that makes you stand out. So, why not make your branding both complete and vital? Dive into design with enthusiasm and make it truly your own!

Find out more design trends here: