Your Guide To Understanding the Different File Formats | 2023

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After you design a logo and receive your digital files, you’re probably excited to start using it as soon as possible and stick your business logo everywhere.

However, it’s not that simple. The correct file format for your logo can help your brand identity stand out and attract customers. If you want to create a logo for your brand, BrandCrowd’s logo maker is here to generate a visual image for your business in just a few minutes.

Are you feeling confused about the different logo file types? Let us help you choose the best logo format and watch your business boom quickly!

Understanding Logo File Formats 

Have you tried creating and uploading a logo to have a pixelated result? Before you show your new logo to the world, you must use it correctly.

No matter what type of business you’re running, you must use your logo in various ways. Sometimes, you’ll need to print business cards, flyers, or posters, and sometimes, you need to create a social media banner to need the best logo sizes for any platform.

So, hold on to your seats and join us as we tackle each logo file format to help you understand which one to use in specific circumstances.

Best Logo Formats To Use This 2022

A well-designed logo can help set your brand apart from competitors, and knowing which file format to use is essential. This article will discuss the different logo format types and their uses.

In addition to icon design trends, we’ve collected the most commonly used logo formats in 2022. Check them out below.

Vector Format Logo

There are two methods of saving logo files in graphic design: a vector or a raster image. Experts recommend designing your logo in a vector format regardless of your logotype. Why?

Vector format allows you to scale or shrink your logo image without decreasing the quality. You can save vectors in any size, which won’t affect the quality.

In contrast, raster images become fuzzy and lose resolution when scaled because their creation is with pixels. Unlike vector files, you must download raster images at specific sizes to fit different applications, such as your website or social media.

Vector graphics have top-notch quality. It would be best to not edit it once exported to avoid ruining your logo. So, which image format would you prefer?

There are six formats depending on what you need:


Joint Photographic Experts group, also known as JPG files, is a standard file format for digital use. You may have encountered this type as the most used format whenever you save an image from the web. Although JPG files have a slightly lower resolution than PNG files, this file image loads faster on websites. 

JPG files have a lossy compression, meaning small and less necessary details will be deleted. Whether you use portrait or landscape logos, know that the JPG format is not recommended if your logo has a sharp contrast between pixels or crisp lines. 


If you’re impressed with the JPG format, wait until you know about the many benefits of PNG for users!

Portable Network Graphic or PNG is an ideal format for digital graphics such as flat images, icons, and logos. To create a transparent logo, you must use PNG, which supports images with transparent backgrounds.

PNG files support a wide range of colors, so it’s the best type to use if your logo has various color palette trends. PNG file sizes are often large, so they can handle high resolutions and won’t affect the quality of your image, even if you change the size. 


You may be familiar with PDF files regarding documents, but did you know that this format type benefits your design process?

When you’re still on the verge of designing your logo, you will save and redesign it many times. A Portable Document File or PDF is the best format during this process. As you create your logo, this file format lets you view your design in a vector-based high-resolution format—fun fact: Most designers submit their designs in a vector logo PDF file format to their clients. If you need to edit PDF files, there are various tools available to make changes and annotations.


AI or Adobe Illustrator also carries the many benefits of a PDF format; however, the only drawback is that you need Adobe Illustrator software to view or open your file. 

Many professional designers who undergo a thorough graphic design process save their designs as AI files before exporting them to other file types for print and web use.

Designers also use this file type to create or edit a logo, and you can modify your files without reducing the quality of your logo – which is what you want when making a design!


EPS or Encapsulated PostScript file types may not be as popular as before, but these file types are ideal for flexible resolutions. Depending on your design standards, you can resize the logo image, and the quality of the image will still be top-notch.

EPS format is the correct file choice when editing a logo or handing over a design. The EPS file format is the industry standard for printing detailed images like billboards and posters


SVG, or Scalable Vector Graphics, is the newest addition to the list of file types. These files are typically small and can scale images to any resolution without sacrificing quality. 

SVG files are ideal for logos, icons, and basic graphics. SVG files offer sharper crispness and quality for web illustrations and logos than PNG or JPG. 

Use The Correct Logo Format Today!

Have you decided which logo file type to use? Remember that one logo file format will not be suitable for print and web use, so it’s best to consider different logo files for various purposes. 

Before you plaster your logo on all your social media platforms and advertising materials, ensure your logo is high-quality. All your efforts to create a logo will go to waste if you use the incorrect file choices. 

Browse our website and explore thousands of customizable designs from Youtube Banners, Invitations to Flyers, and more! just for you. Make your business stand out with a beautiful logo and the correct file format!

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