How To Use AI To Create Social Media Posts

Reading Time: 12 minutes

Whether you are a small business or a big brand, an active social media account is key to engaging and connecting with your audience.

However, it’s not as simple as making one post per month or reposting a few things every now and then.

Your audience’s expectations and demands are higher than ever in 2025. They want to see daily updates, high-quality visuals, posts that follow the latest trends, and posts that are personalized to their tastes. Unless you have superpowers, it’s just impossible to do all of that every day!

This is where AI comes in.

From brainstorming ideas to creating beautiful graphics, down to logo makers and scheduling platforms, AI social media tools are here to make content creation faster and easier than before. With AI, what used to take hours now takes a few seconds, all without sacrificing quality.

Interested in how all of that works? Then this article is for you. We’ll break down how to use AI to create social media posts, plus our top recommended AI tools below, so make sure you keep on reading!

Design Your Facebook Logo Now

Why Use AI for Social Media in 2025

Back in the day, creating social media posts meant hours (or even weeks) of work.

This is because we used to do everything manually. Resizing photos, polishing images, cutting footage, applying color grading, fixing the audio, writing captions, scheduling posts – all of these required manual labor.

And that was fine back then, since occasional posts were enough to keep us present in our audience’s minds.

But the landscape is now completely different.

Now, social media isn’t a nice-to-have but rather a requirement. You need to be actively engaging your audience; otherwise, you might as well not exist in their eyes.

But why the shift?

This is because people are more online than ever. Studies found that we spend 141 minutes a day on social media and 28 hours a week consuming online media.

There’s also more competition now. There are 359 million companies worldwide and 30.7 million e-commerce businesses, with 90% of them active on social media.

With so many things vying for your audience’s attention, you no longer can spend weeks just to create one post. And just having one post isn’t enough either. You may need to create a TikTok video to ride an ongoing trend, run an ad to promote your Black Friday sale, and create an image for your Facebook giveaway.

Luckily, you can make this process easier with AI.

Need an image ASAP for Instagram? Go to an image generator instead of drawing from scratch. Want to make video editing faster? Use AI video editors to automatically cut out dead footage for you. Burnt out from thinking of new ideas every day? Ask ChatGPT to give you post ideas.

AI is truly a game-changer. Think of it as your creative assistant – handling repetitive and time-consuming tasks so you can focus on more important things.

Benefits of Using AI for Social Media

Let’s dive deeper into the key benefits of using AI to create posts. They are:

Speed – Whether you need captions, videos, designs, or audios, AI can whip it up for you in a flash. This helps you keep up with the demand for new and fresh content daily.
Consistency – AI can give you designs that are in line with your logo, color palette, typography, and other visual elements. This ensures that your brand will look visually consistent, whether they see you on LinkedIn or Facebook. And this is not limited to visuals either. Ideas, captions, and text can be written with your brand voice in mind to ensure consistency.
Personalization – Contrary to popular belief, AI doesn’t just churn out generic content. You can ask these tools to give you content that is suitable for your niche or audience. For instance, you can set image generators to give you images in a specific art style or perspective. You can also ask chat tools to give topics with a specific audience in mind. Writing tools can also write in a professional or informal tone, depending on what you need.
Cost-effectiveness – Hiring a team filled with multiple designers, editors, copywriters, and strategists just isn’t realistic for many small businesses. With AI, you can produce high-quality posts at a fraction of the cost, while still maintaining brand standards.

Step-by-Step Guide on How To Create AI Social Media Posts

Ready to put AI into action? Here’s a simple guide on how to use AI to create social media posts from start to finish.

Step 1: Generate ideas and captions

Every post starts with a great idea. However, coming up with fresh and creative ideas day in and day out is definitely a challenging task.

This is where LLM chat tools like ChatGPT, Claude, or Perplexity shine. You can ask these tools to do the brainstorming for you, like “Give me 10 creative Instagram Reels ideas a small cafe can use to attract new customers” or “Generate five carousel post ideas that teach students about financial planning.”

The clearer and more detailed your prompts are, the better. Give context like target audience, brand, tone, platform you’ll be posting on, and the goal you want to achieve to get better results. So instead of something vague like “Help me with my social media,” use specific prompts like “Give me ideas for a casual Instagram post about the top 3 digital marketing trends for 2025.”

These chat tools can also give you suitable captions to go along with your post ideas. You can also check out tools like Hootsuite’s OwlyWriter, Jasper AI, or Rytr, as these are geared towards social media writing and can give you more tailored text.

Step 2: Design branded visuals

Now that you have your idea, it’s time to create the visuals that you will pair it with.

Tools like BrandCrowd can help you create social media content like Instagram Reels or Facebook posts in a flash. The tool automatically applies your logo, color palette, or style to ensure that each design is cohesive with your branding.

Check out some of the Reels and posts you can create with BrandCrowd:

Corporate Trusted Insurance Partner by BrandCrowd

Minimalist Skincare Deals by BrandCrowd

Best BBQ by BrandCrowd

Karaoke Night Bar by BrandCrowd

Typographic Black Friday by BrandCrowd

May Day by BrandCrowd

Witchful Great Deals by BrandCrowd

Car Podcast by BrandCrowd

Looking to create specific illustrations? AI image generators like DALL·E, Microsoft Designer, or Imagen 4 can give you finished images within seconds.

And if you’re looking for more realistic, photograph-style images, then check out tools like Stockimg.ai, Letsimagine.me, or Flux. Just remember to be detailed with your prompts to get better results.

AI can also help you with videos. Tools like Filmora, Invideo AI, and Descript can simplify your editing process. Meanwhile, Google VEO and Runway can generate videos from text prompts. And if you ever need “human” avatars to speak in your videos, Synthesia and HeyGen can help.

Step 3: Repurpose content across platforms

You may now have a perfect post, but it doesn’t mean it will work across all social media platforms. After all, each platform has its own trends, algorithms, and active audience.

AI can help create social media posts that fit each platform’s style.

For example, AI chat tools and writing tools can rewrite your captions to fit different platforms. This can be professional for LinkedIn, witty for X, or casual for Instagram.

Images and videos can also be instantly resized to fit each platform’s different size requirements. You can use tools like Adobe Express or Pixelhunter for this.

Your content can also be reformatted or repurposed easily with AI. A tool you can use is Predis.ai. For example, a long YouTube video can be cut into shorter clips to be posted as Reels or YouTube Shorts. A blog post can be turned into a carousel image or a short video. And so on!

Repurposing your content this way makes your life so much easier. You’re not starting from scratch each time, but instead maximizing the content you make.

Step 4: Schedule and optimize

Ready to let the world see your post?

AI can help you with this step as well. Use tools like Later, Buffer, and Hootsuite to schedule your content. This way, you won’t have to manually publish each time and can just pre-plan for it to go live on a specific day and time you want.

These tools also have AI assistants that recommend the best time to post. This ensures that your content has a higher chance of getting seen by your audience.

Meanwhile, tools like Hashtagify or RiteTag can suggest trending hashtags for your niche, which can boost your posts’ visibility.

Another tool that can help is FeedHive, which automatically reposts your top-performing posts, keeping your feed active without extra effort.

Lastly, AI can also help with measuring and analyzing your post’s performance.

Use tools like Sprout Social, Hootsuite’s Insights, or Emplifi. They can help you see what worked and what didn’t, which you can use to refine your social media content strategy further and make even better posts in the future.

Create Your Instagram Logo Today

The Best AI Social Media Tools in 2025

With so many AI tools in the market, how do you know which one to use?

Here’s a roundup of the best AI-powered platforms in 2025 that can make creating, managing, and optimizing social media posts easier than ever.

BrandCrowd

BrandCrowd makes it easy to design beautiful branded visuals for platforms like Facebook, Instagram, and LinkedIn. They offer AI-powered tools, including AI logo generators and social media templates, to quickly create graphics that look polished and professional. It’s especially useful for entrepreneurs who have no design experience, since the controls are just simple drag and drop.

Design.com

Design.com offers AI design tools that make content creation easier. They have a one-click background remover, which you can use to clean up photos or make custom visuals for your posts. They also offer templates for social media like with their TikTok Video maker or Facebook Ad maker. It’s a good option to get professional level graphics without spending tons of money or time to make it.

FeedHive

FeedHive covers every aspect of social media, from content creation and scheduling to analytics and audience engagement. Their AI-powered automation tools also make life easier–for example, they can create follow-up comments on a high-performing post or automatically repost it for increased visibility. It’s a great choice if you want to make the “management” part of social media easier.

Hootsuite’s OwlyWriter

OwlyWriter, Hootsuite’s AI assistant, is built directly into the platform to help with captions, hashtags, and tone adjustments. Owly learns from your past social media content, your Hootsuite bio, and other information you provide to give you the right brand voice for your content.

This ensures that your text is always on brand, whether you’re going for witty, friendly, professional, or charming. It also integrates seamlessly with Hootsuite’s scheduling and analytics, making it an all-in-one solution.

Jasper

Jasper is one of the most versatile AI writing tools, whether you need captions, blog snippets, or even long-form content that can be repurposed for social media. Its strength lies in adapting to your brand voice once you train it with examples. For businesses that want consistent, high-quality copy across multiple platforms, Jasper is a reliable choice.

Predis.ai

Predis.ai specializes in creating ready-to-launch ad creatives and campaigns for social platforms like Facebook and Instagram. Their AI takes care of everything – from generating visuals to writing copy tailored to your target audience, and even creating A/B tests and multilingual ads. If your focus is on running paid campaigns, then this tool is the best fit for you.

Adobe Firefly

Adobe Firefly lets you generate professional-quality graphics with just a text prompt. You can adjust the settings, such as the art technique, art style, camera angle, visual intensity, lighting, or composition, to give you the results you want. It’s a powerhouse tool for creators who want design flexibility without needing advanced Photoshop skills.

Synthesia

Synthesia makes video creation simple by letting you generate human-like avatars. Instead of hiring actors or setting up cameras, you can type a script and let the AI avatar “say” it. This is a game-changer for product demos, explainer videos, or personalized social media messages.

Descript

Descript makes editing faster with its revolutionary text-based editing. Instead of manually cutting out footage, you just need to delete a part of your transcript to remove that scene. They also offer automatic transcription, filler-word removal, voice cloning, and even overdubbing for easier and smarter video editing.

Suno

Suno lets you create original and royalty-free music using AI. You can type any prompt or choose genres, moods, and tempos, and the tool will generate a custom track in minutes. It’s a huge asset for creators who want unique audio for their Reels or Shorts without worrying about copyright.

LALAL.AI

Have a lot of music or video content? LALAL.AI can help you. Their AI separates vocals, background music, or instruments from audio files with incredible accuracy. This makes it easy to repurpose audio clips, remix content, or clean up sound for social media videos.

Tips for Using AI Without Losing Authenticity

AI may be powerful, but social media is still all about human connection in the end. Your audience wants to engage with real people, discuss authentic thoughts, see innovative custom designs, and not just deal with robotic efficiency.

Here’s how to keep it real even if you use AI:

Don’t rely 100% on AI – Think of AI as your assistant rather than them doing the creative thinking for you. They can do menial tasks such as deleting dead footage, applying the same border to your Instagram templates, or resizing your images. But for strategizing, ideation, or adding creative touches, it’s still best to do it yourself since AI can’t replicate the nuance and emotions that humans have.
Customize AI-generated content to reflect your voice – It’s best to use the AI-generated designs or suggestions as a foundation rather than thinking of them as the finished work. They should still be edited and refined to capture your vision and accurately portray your brand’s unique personality.
Engage with comments directly – While AI can suggest responses to comments, nothing beats you chatting directly with your audience. Thank a customer by name, answer questions in your own words, or share a personal anecdote. That small human connection builds loyalty AI simply can’t replicate.
Mix in behind-the-scenes content – Polished posts are great, but don’t be afraid to share raw and real moments like your team celebrating a milestone, behind the scenes of a product launch, or even the occasional workplace blooper. These posts remind your audience that there are real people behind the brand, making you more relatable and authentic in their eyes.

The Future of AI in Social Media

AI may seem incredibly advanced, but we believe that it can go even further. Here are some of our predictions on where it is headed:

Smarter content personalization – Right now, AI can suggest tailored designs and captions, but we expect to see it get smarter as time goes on. For example, audiences may be grouped into a “Pilates for 20-30 year olds” category now, but future tools can probably segment them further into the same age bracket, but with additional modifiers like “Pilates and vegan” and “Pilates for injury recovery.”
AI-driven audience analysis – Future AI data analysis tools will probably get better at analyzing your audience’s behavior in real time and predict what type of content will work best before you even post it. For instance, they may be able to flag that your videos need to change the audio now since the trendy BGM you’ve used is seeing a decline in interest.
Leveling the playing field – In the past, only large corporations with big budgets could run an active social media account since they can afford advanced analytics and a huge creative team. However, with AI, even small businesses and solopreneurs can establish a presence on social media. We are already seeing this with viral TikTok videos originating from smaller accounts, and we expect to see more of them in the future.

Customize Your TikTok Logo Here

Conclusion

AI is truly a game-changer for social media marketing in 2025.

From generating captions, designing visuals, repurposing content, to scheduling posts, AI helps you stay competitive in this fast-paced online sphere by making these tasks easier and faster to accomplish.

Ready to level up your social media game? Start experimenting with tools like BrandCrowd’s Instagram post maker or LinkedIn post maker. Feel free to check out our other guides, like Social Media Ads Design Secrets or Comprehensive Guide to Instagram Threads, to boost your social media knowledge.

Check out some of our latest posts:

FAQs on AI and Social Media

How can I use AI to create posts?

You can use AI social media tools like Facebook post makers, image generators, video editors, music generators, caption writers, automated schedulers, and more. This should make content creation faster and easier for you, giving you more time to do higher-level tasks like strategizing and customer engagement.

Is AI good for small businesses managing social media?

Absolutely! AI tools allow small businesses to create high-quality posts without the need for a huge budget or a large marketing team. Most AI tools are also beginner-friendly, so even people with no editing experience can create eye-catching posts.

What AI tools are best for creating social media content in 2025?

Top tools include BrandCrowd for social media templates and logo design, FeedHive for content recycling and automation, Adobe Express for AI-generated images visuals, OwlyWriter for captions and snippets, plus advanced tools like Jasper, Synthesia, and Suno.

Is it safe to rely on AI for all my social media posts?

Not entirely. While AI can handle repetitive tasks and speed up tasks that used to take hours, your audience still craves human connection and authenticity. It’s best to use AI as a supportive tool. Use the generated content as a starting point, refine them to fit your brand identity, and add your own creative touches.

How do I avoid generic-looking AI posts?

Customize everything! Swap out stock photos used for real product images, tweak AI generated captions to fit your brand voice, and apply your brand assets (logo, fonts, colors). The more edits you make on AI outputs, the less cookie-cutter they feel.

Faviola Publico is an SEO Content Writer specializing in branding and digital marketing strategies. Outside of work, she enjoys reading slice-of-life novels and watching any mystery thriller-themed series.

Original Artwork by Khim John Blazo

How To Use AI to Create Social Media Posts (The 2025 Guide for Busy Entrepreneurs)