Logo Design Trends To Watch in 2025
The new year has just started, and trends are about to evolve again.
What was “in” in 2024 could be “out” in just a few weeks. Your food, fashion, technology, and, yes, even your logo design could be seen as outdated in a flash.
Keeping up with trends is important to stay relevant and engaging to your customers. Whether you need a logo for your new business, are looking to spice up your current design, or are aiming for a complete overhaul, here’s a compilation of the top logo design trends for 2025 that could serve as your inspiration.
Top 7 Logo Design Trends for 2025
1. Minimalist designs
Minimalism has been dominating the branding world, and it’s showing no signs of stopping any time soon.
Minimalist logos typically feature a single-color palette, rounded sans-serif fonts, clean shapes, and a flat design. Some examples of this trend in action are the logos for Apple, Uber, and Google.
Minimalist designs are great for brands that aim for a modern look and universal appeal. They are more suitable tech-centric brands since their simpler designs are easily translatable to various screen sizes, animation, or responsive layouts.
Keep in mind, though, that minimalism doesn’t mean boring or lifeless. You can follow the trend and still add your unique twist to it—either with a bold pop of color, playing with negative space, experimenting with asymmetry, or using a simple yet meaningful icon.
2. Geometric logos
Geometric logos are always in style; we expect to see more in 2025.
These types of logos feature clean lines and perfect symmetry. You can go for simple shapes like triangles, circles, and squares, or create your own abstract shape like how Airbnb and ChatGPT did.
Brands typically use geometry for their designs, as it has a timeless appeal and is easily scalable. Geometry logos will look good whether they are a small app icon or blown up into a huge billboard.
Want to use one for your business? Don’t be afraid to play around with your design. You can try combining two different shapes, stacking multiple shapes on top of each other, or playing with the proportions.
3. Creative typography
Some brands don’t rely on shapes and instead let their typography take center stage.
Designers have been getting creative with their wordmark logos by using custom fonts, playful arrangements, exaggerated distortions, or pairing unexpected fonts together. This 2025, we expect to see more of this bold typography trend plus a resurgence of handwritten style logos for a more personal and authentic look.
Creative typography is great for businesses that want to highlight their artistic sense and convey their unique personality. If you’re planning to use one, we highly recommend creating your custom font to make your logo more distinct and memorable.
4. Nature-inspired looks
Consumers are becoming increasingly concerned about sustainability and their eco-footprint, so it’s no surprise that more brands are choosing to go green–whether by creating eco-friendly products, using sustainable packaging, or creating nature-inspired logo designs.
These logos incorporate earthy color palettes, organic shapes, flowing lines, hand-drawn elements, and relevant symbols like flowers, plants, and oceans. You can also play around with the texture by mimicking the feel of a parchment or sand. These can give your brand that raw and natural appeal.
5. Retro revival
Y2K has been gaining popularity these past years not only in fashion or cosmetics but also in the field of graphic design. Watch out for more vintage-inspired logos featuring retro fonts, neon colors, and classic layouts.
Source: https://www.brunoacintra.com/moosepiss
Businesses favor retro designs because they tap into familiar aesthetics that prompt a sense of nostalgia and comfort. Retro designs make a brand feel instantly relatable and “reachable,” which forges an emotional connection with its customers.
What’s great about this trend is that retro has different aesthetics that can match whatever brand identity you may have. You can go for a bubbly and colorful Y2K look or an old-school antique vintage design; it’s all up to you!
6. 3D with a twist
Flat logos may have dominated the design scene, but more and more brands are restoring depth and dimension to their logos.
These logos feature shading, creative gradients, dynamic angles, and dimensional shapes. It’s best suited for tech companies, game studios, or architecture firms.
Designers are also making this trend even fresher by playing around with depth and layers to make 2D logos look like 3D. This maintains the clean and seamless aesthetic that people love while still giving that dynamic 3D appeal.
7. AI-powered designs
AI has reshaped the world, and logo design is no exception.
We foresee more logos being created with AI, whether to analyze trends, generate a design or reduce the manual editing process.
While most people see AI as an enemy, viewing it as a handy tool that helps streamline the design process is best.
Tools like AI background removers can instantly separate a foreground image from its background. At the same time, an AI logo generator like ours can instantly create a design based on your keyword (which you can further edit or customize on your own).
Balancing Trends With Brand Identity
All these new trends are exciting and fun, but it begs the question: “Do you need to follow trends?”
The answer is it depends.
If you have an existing logo that works, you don’t need to redo it each time a new trend occurs. Instead of chasing the shiny new thing, it’s more important to build familiarity, recognition, and legacy with your logo.
You can also make some minor changes instead of outright changing the logo. For example, you could add a slight drop shadow, use a thinner font, or darken your color palette. These slight changes can refresh your look without alienating fans of your existing logo design.
It’s also important to incorporate the right trend instead of just doing something that seems fun. For example, a sustainable brand can adopt the hand-drawn typography or the raw texture since it fits with its brand essence. But going for a retro pixel logo will just look out of place.
Another example is the refresh of the social media tool Later logo. Instead of the scattered pixel designs from before, the icons were simplified into geometric shapes. The font was also changed to a sleeker and thinner one.
The result is a cleaner and more “minimalist techy” look, better fitting for their identity. It also works since the original logo is pretty minimalist to begin with, so the new look is not a huge departure from their set visual branding.
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However, Jaguar’s rebrand of their traditional and intricate emblem into a minimalist typography has been controversial. People view this as an insult to their traditional heritage and see it as the brand hopping on a trend to stay relevant. They went from this:
To this:
Ultimately, a great logo resonates with your target audience and with your brand identity. Whether it’s trendy or timeless, it’s best to consider those factors before you refresh or create a new logo.
Conclusion
The logo trends for 2025 are all about the balance between clean aesthetics that suit digital screens and playful designs that scream creativity. Whatever brand identity you may have, there’s surely a design trend that suits your business.
Keep in mind that trends are a starting point and not a rulebook. You don’t need to follow every single trend in this list. In fact, you can even choose not to follow any! What’s important is that you are aware of the trends to make more informed decisions with your brand’s visual direction.
If you were inspired by the looks above, why not try creating your own logo? Feel free to use our logo maker tool to experiment. Our tool has easy controls and tons of trendy fonts and color palettes to create an “in-style” 2025 logo. You can also check out our customizable templates for other branding materials like business cards or email signatures.
Which trend is your favorite? Drop us a comment or message!
