Reverse Logos of Competing Brands
Famous brands feel like a familiar friend. After years of supporting them, you can’t help but know how they look, speak to their audience, and more.
These factors make the brand distinct from its competitors, and it also helps build brand loyalty among customers. This is a big deal considering that 43% of consumers in the US tend to spend more with the brands they are loyal to.
But what if the brands switched visual identities with their competitors? Brand Reversioning is a project by Graham Smith that tackles this.
Smith experiments with well-known brands and switches their identities up with their competitors. It helps you visualize an alternate universe of brands.
With over 28 years of experience, Graham Smith is the British creative behind The Logo Smith. The designer specializes in brand redesigns, company logo design, and other facts of commercial design.
The logo redesigns you’ve seen in this list provide creative inspiration for your own branding strategy.
Start working on your brand idea with the help of freelance graphic designers. You can connect with them through a logo design contest. DesignCrowd is one of the leading platforms today. Learn more and prepare to receive up to 50 bids for your project today.
As an alternative, you can instantly generate your ideal logo on BrandCrowd. Simply type in the keywords related to your niche and browse the gallery. You can pick the best one and polish it to your liking.
Personalize your logo by experimenting with typography, colors, and more. Take full control of your brand identity right here.