Steering Success: Arrow Logos for Progressive Businesses

Reading Time: 10 minutes

Arrows have long been symbols of direction, focus, and ambition. They encapsulate the essence of movement, guiding one towards a set goal. Doesn’t that sound like the essence of a powerful brand?

If your brand vision aligns with the dynamism of arrows, you’re in for a treat. We’re about to delve into the world of arrow logo designs and help you create a brand name with BrandCrowd’s business name generator. 

You don’t need to be a history buff or a design guru to resonate with this. From tech startups to travel agencies, the arrow’s symbolism is versatile and impactful.

The highlight? With platforms like BrandCrowd, these designs are impactful and customizable. It’s about aligning your brand’s direction with its identity.

So, entrepreneurs and brand visionaries, let’s embark on this journey of arrow logos. Your brand’s following identity is a click away. And remember, no map is needed.

Why choose an arrow logo?

Arrow logos are not mere symbols pointing in a direction; they encapsulate deep brand philosophies and messages:

1. Guidance and Vision

Arrows have always been used to point the way. In logos, an arrow suggests that a brand has a clear direction and knows exactly where it’s headed. It’s like a compass for a brand, showing its journey and destination. 

When you see an arrow in a logo, it’s a sign that the brand has set goals and is committed to reaching them, no matter the challenges. For instance, consider FedEx’s logo. A forward-pointing arrow is hidden between the ‘E’ and the ‘x,’ subtly indicating the company’s commitment to delivering packages swiftly and directly to their destinations. 

The logo combines purple and orange, traditionally associated with reliability and energy, respectively, reinforcing the company’s message of dependable and dynamic service.

2. Momentum and Drive

Arrows are all about movement and speed. When a brand uses an arrow in its logo, it sends a message that it’s always moving and looking to improve and grow. It’s not a brand that gets stuck or stays still. 

Instead, it constantly pushes forward, aims to improve, and reaches its goals with energy and drive. The logo of the athletic brand Under Armour showcases two sloping lines forming an abstract ‘A,’ resembling an arrow pointing upwards and onwards. 

This design, paired with a bold black color, conveys the brand’s dedication to supporting athletes in their pursuit of excellence, embodying momentum and relentless drive.

3. Contemporary Appeal

Arrows have a sleek and modern look. When they’re part of a brand’s logo, they give off a vibe that the brand is current, fresh, and in touch with today’s world. It’s not stuck in the past but is instead looking to the future. 

An arrow in a logo tells customers that the brand is up-to-date with the latest trends and constantly evolves to stay modern and relevant. Take the logo of the tech company Intel, for example. It features a swooping ellipse that resembles an arrow encircling the company’s name, symbolizing a cycle of innovation and progress. 

The logo’s blue color is often linked with depth and stability, mirroring the brand’s reputation for reliable and cutting-edge technology solutions.

Diverse Arrow Logo Inspirations

Arrows, in their simplicity, offer a vast canvas for creativity in logo design. Their adaptability allows designers to mold them to fit a brand’s narrative, making them a favorite among many. Let’s delve into some of the popular arrow logo styles and the stories they tell.

1. Traditional Arrow Logo

These traditional arrow logos stay true to the arrow’s core symbolism, emphasizing direction and ambition. Brands like Amazon (with its arrow pointing from ‘A’ to ‘Z’), Avis (with its upward swoosh arrow indicating progress), and Volvo (with its male symbol also representing an arrow, signifying strength and direction) effectively use this design. 

The emotion evoked is one of completeness and reliability. This design often pairs well with bold colors like blue or black, symbolizing trust and strength. 

Renowned designer Paul Rand, known for his simplistic yet impactful designs, has often emphasized the importance of such direct symbols in branding.

M by Matt Vancoillie

a for arrow by Hoang Gia Ha Phong

Hipster Measurement by Erin E. Sullivan

H⬇️⬆️ by Daniel Rotter

Up/ Down by Kasper van Eerden

Sherwood by Nathan Walker

Color Hand Drawn icons: Arrows by Marina Green for Icons8

Arrows by Helvetiphant™

Elegant, Company Construction Company Logo Design by mldtrvs

Traditional, Unique Men and women’s apparel including tshirts by BNdesigner

Elegant, Violet Logo Design by Finley Johnson

Brown Logo Design by ICKE

Bold, Arrow Land Developer Logo Design by step forward 2

Serious, Digital Investments and consulting Logo Design by Ronelogo

Bold, Arrow Logo Design by AD-X

Bold, Arrow Land Developer Logo Design by MaToTiPiLa

Elegant, Ship Logo Design by step forward 2

Modern, Arrow Beauty Salon Logo Design by ~idiaz~

Professional, Modern Logo Design by GLDesigns

Blue Arrow Pointer by vectorizm

Logistics Courier Arrow by ByAzade

Arrow Archery Badge by Joemar

Arrow Letter A by wasih

Business Down Arrow by royallogo

Arrow Forwarding Company by VinP

House Arrow Construction by JasonND

2. Looped Arrow Logo

Arrows that form a loop or circle convey a sense of continuity, cycles, or feedback. This looped arrow logo is famous in some industries. 

The Universal Recycling Symbol is a prime example of this design. Other brands like Mitsubishi (with its three-arrowed design signifying its three founding companies) and Pepsi (with its loop-like design in its globe, suggesting a sense of global continuity) also incorporate looped arrows. 

Green, often associated with sustainability and nature, complements this design. Designers like Saul Bass, who valued meaningful repetition in design, would appreciate the looped arrow’s ability to convey continuous processes.

Arrow C Letter Logo by Gennady Savinov

C arrows by Kakha Kakhadzen

Redloop by ramadhanrooy

Aritmo – Logotype Design by Wisecraft

Circle Arrow by Richard Spaans

Shipcamp Logo Design by Leo

N by Adam Weiss

Broken Arrows by Adam Grason

Crypto Trade 👇🏼 by Graphic Mall

Upmarket, Earth Clean Technology, Climate, Clean Energy Logo Design by geni

Serious, Simple Energy Industry, Industrial Chemicals by Mr_Ank

Company Logo Design by B8

Modern, Light Logo Design by PsyPen

Modern, Light Logo Design by Ochieng

Company Logo Design by Paperfox Designs

Company Logo Design by Kiran

Ring Logo Design by hlDes

Professional, Valley Wellness Logo Design by Queen®

Company Logo Design by D_Mantra

Brown Arrow Broomstick by SimplePixelSL

Gradient Arrow Loop by chavalenzuela

Rotary Arrow Padlock by town

Arrow Logistics Cycle by BryanPF

3D Logistics Arrow by chavalenzuela

Gradient Tech Loop Arrow by chavalenzuela

Sound Music Arrow by podvoodoo13

Moving away from the conventional, these logos offer a fresh, creative spin on the traditional arrow design, such as arrow graffiti. 

Brands like Adidas (with its three stripes resembling arrows pointing forward) and Nike (with its swoosh symbolizing motion and speed) incorporate arrow-like elements abstractly. 

Such designs evoke feelings of innovation and creativity. They often incorporate vibrant colors or gradients to enhance their modern appeal. Designers like Paula Scher, known for her dynamic and fluid designs, might find the artistic arrow a canvas for creativity, especially when paired with other symbols or abstract patterns.

Loveshot Logo Design by Mihai Dolganiuc

Swift Arrow Logo by Lelevien

Logo, Visual Identity, logodesign, Brand, Branding by Masud – Logo Designer

Hello Dribbble by Tara

Skull Circle Arrows by JARED CLARK

Cuts & Wounds by Nikita Maslov

Arrows Color by Kakha Kakhadzen

Letter T + arrows 2 by Sergio Joseph

Bold, Silver Fitness Logo Design by abbygraphic

Elegant, Apple Logo Design by n1ck

Elegant, Text Logo Design by ?design123

Auto Logo Design by JohnM

Bold, Trade World Wide Financial Securities Markets by MBARO

Bold, Black Logo Design by tejo

Elegant, Business Management Consulting Logo Design by MOH Studio

Modern, Modern Apparel Store Logo Design by renderman

Elegant, Business Management Consulting Logo Design by shakuna

Arrow Logo Design by R!CKY

Elegant, Arrow Financial Services Logo Design by Abdul 20

Masculine, Silver skate street Logo Design by kaushal 05

Hexagon Arrow Express Logistics by marcololstudio

Bicycle Arrow Courier by JoeyRay

Arrow Chart Statistics by Joemar

Colorful Arrow Hexagon by Amin007

Leadership Arrow Career by JasonND

Packaging Box Arrow by Riri

Arrow Triangle Startup by vixiiiart

Fashion Arrow Hanger by RainDraft

Arrow Moving Cycle by BryAd

Rainbow Arrow Loop by town

Design Your Own Arrow Logo

Picking an arrow logo tells people your brand is about moving forward and setting goals. It shows you where you’re headed and what you want to achieve.

It’s easy to copy what’s popular, but being true to yourself is essential. Your logo should fit your brand and show what makes you different. So, while getting ideas from others is good, always add your personal touch.

When you’re ready to start designing, BrandCrowd is there to help. They have a tool that makes creating an arrow logo easy. Plus, they can help make business cards, LinkedIn banners, Instagram ads, and Facebook posts. With BrandCrowd, you have everything you need to show off your brand.

Read more articles on logos and branding