Ten Luxury Brands and their Logo History
World-renowned luxury brands are not only aspiring for fashionistas but for graphic designers and business owners. Many of these brands have extensive histories, some over a century old. Their logos and branding elements have certainly stood the test of time.
The following brands are ranked as the most valuable luxury brands in the world according to CEOWorld for 2019. Whether it’s a simple wordmark or a design with a more detailed historical reference, all of these design choices represent the luxury found in their products and can serve as inspiration for any business owner looking for their own timeless logo.
Let’s check out how a vineyard, a whispering genie and an early example of crowdsourcing helped to create these iconic logos.
LVMH (Louis Vuitton Moet Hennessy): $47.2 billion
The LVMH brand, founded in 1854 in Paris, France is a great example of an iconic monogram, a wordmark logo that is easily recognizable. The logo, now over 120 years old was developed by the founder’s son, Georges Vuitton who purposely wanted a logo to make the brand’s luggage stand out for those looking to travel in luxury at the end of the 19th century.
Chanel: $37 billion
The fashion power-house logo’s symbol, conceived around 1925, maybe much more than an homage to the founder Coco Chanel. There is renowned mythology surrounding the inspiration to the eponymous logo from the Château de Crémat, a sprawling vineyard in Nice, France, which also uses a similar symbol throughout its grounds.
Hermès: $30.97 billion
The Hermès logo is a great example of a logo symbol showcasing the brand’s origin. The Hermès brand was founded in 1837 yet the logo was not produced until the 1950s. The logo is a tribute to the brand’s original manufacturing of equestrian supplies such as bridles and harnesses. Its distinct orange color came along towards the end of World War II due to a shortage of packaging materials (normally tan or brown) and remains a major component in their brand recognition.
Gucci $25.27 billion
Although the company was founded in 1921, its logo was not produced until the 1930s by the founder, Guccio Gucci’s son, Aldo honoring his father’s legacy. The design represents ‘endlessness’, evident in the brand’s status as a force in the fashion industry and its brand value ranking. Recently the brand has unveiled new branding adorning their luxurious products.
Rolex $8.39 billion
Around 1908, the founder of the timeless wristwatch brand, Hans Wilsdorf, famously claimed a genie whispered the word to him as he searched for an easily spoken word across languages. Trademarked since 1925 the logo represents the brand’s slogan: A Crown for Every Achievement with a color scheme that also signifies royalty and luxury.
Cartier $5.99 billion
The luxury watch and jewelry brand’s logo has been in use since the early 20th century yet their jewels dressed royalty from its inception in 1847. The simplistic choices such as the handwritten typeface and signature colors of black and white all help create the brand’s feel of elegance and timelessness.
Burberry: $4.70 billion
Old Burberry logo:
New Burberry logo:
Burberry crowdsourced their logo in the early 1900s when they ran a public competition for their logo design. Inspired by equestrian elements and armor the flag communicates their brand value, prorsum which translates to forward. Since 2016 they have transitioned to a modern logotype in a bold font.
Christian Dior: $4.66 billion
Keeping with the modern theme, Christian Dior’s logo is a simple wordmark in a clean font that brings attention to its strong, recognizable brand name. Whether it’s solely the last name or the brand’s full name, not much is needed to represent the elegance and sophistication of their products.
Yves Saint Laurent: $3.57 billion
The brand’s logo and name are a great example of a design that is art in itself and is quite the study for graphic design aficionados. YSL’s monogram was created by Adolphe Mouron Cassandre a famous poster and ad designer in 1961. The designer broke traditional design rules by discreetly mixing sans serif and serif typefaces and remains a focal point in the brand’s designs and fashions
Prada: $3.51 billion
Established in 1913 in Italy, Prada became the official supplier to the royal family around 1919 when the logo was developed. As such, they were permitted to use House of Savoy’s iconography (coat of arms and rope). A century later, their logo has streamlined and depended on the end product may include just the wordmark or elements of the coat of arms/rope.
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