The Color Green | Meaning & Psychology

Reading Time: 7 minutes

Have you ever wondered why green logos feel so calm, like a walk in a forest? Or why it’s often used in money and eco-friendly designs? The color green, often associated with nature and the environment, has the inherent ability to soothe and relax us – but there’s more to green than meets the eye. This color is intriguing in various aspects of our lives, influencing our choices, emotions, and mental state.

Join us in this next part of our color series as we talk about this refreshing color and take a peek at some of the best green logo designs for inspiration.

Let’s get started!

Green as a color

Green, a color that has adorned the world for centuries, has a captivating history that spans cultures, symbolism, and emotions. From the leaves of trees to the grass beneath our feet, green is a color that whispers stories of growth and vitality.

According to color psychology, Green represents nature, growth, harmony, wealth, and health.

Brief History: Green held significance across various civilizations in the ancient world. The Egyptians linked it to rebirth and the lush banks of the Nile. In medieval Europe, green was often associated with fertility and nature’s bounty. However, in the 18th century, advancements in color pigments allowed green to flourish in art and fashion.

Fun Facts: 

1. Did you know the human eye is most sensitive to shades of green? This is because our eyes have evolved to distinguish between different hues of green, possibly due to our history as creatures living in natural environments.

2. Green is often used in hospital settings because it is believed to have a calming effect on patients, promoting healing and relaxation.

3. The green gemstone emerald has been coveted for centuries. Cleopatra was known for her love of emeralds, which continued to symbolize luxury and elegance.

As years passed, some variations of green appeared, such as:

1. Forest Green:  Like a walk through a serene woodland, forest green embodies the depth and tranquility of nature’s untouched beauty. Its rich, earthy tones evoke a sense of stability and endurance. Often associated with growth and renewal, forest green carries a timeless allure, making it a favorite in both traditional and modern designs.

2. Lime Green: Bursting with energy and vibrancy, lime green commands attention and radiates youthful exuberance. This electrifying shade symbolizes innovation and creativity, infusing designs with playfulness and modernity. Lime green is a testament to the power of color in evoking excitement and dynamism.

3. Mint Green:  As refreshing as a cool breeze on a summer day, mint green brings a gentle and soothing touch to any palette. Soft and inviting, this shade creates an atmosphere of tranquility and comfort.

4. Olive Green: Inspired by the timeless olive tree, this earthy hue emanates sophistication and quiet strength. Olive green’s subdued yet captivating nature often conveys a sense of harmony and balance. 

5. Sage Green:  A blend of gray and green, sage green exudes wisdom and harmony. Its muted tones invoke a sense of calm and connection to the natural world.

6. Teal:  Marrying the calm tranquility of blue with the rejuvenating energy of green, teal is a color of depth and versatility. Its rich tones often evoke a sense of spiritual growth and emotional balance.

7. Emerald Green:  Luxurious and captivating, emerald green echoes the gemstone’s allure. This shade is associated with luxury, elegance, and regal beauty.

8. Chartreuse: Vibrant and eye-catching, chartreuse is a bold fusion of green and yellow. Its vividness demands attention and symbolizes innovation and audacity. 

Some other choices for green variations are:

  • Fern Green
  • Hunter Green
  • Jade Green
  • Neon Green
  • Pistachio Green
  • Seafoam Green
  • Army Green

When to use green in design?

Whether crafting a logo, designing a Facebook cover, or decorating a poster, knowing when to use green can significantly impact your message and the emotions you evoke. If you’re wondering if green is the perfect color for your logo, check out our guide and see if your business falls in one of the industries that should use green.

Nature:  Green’s immediate association with nature and the environment makes it an ideal choice for brands and designs emphasizing sustainability, eco-friendliness, and organic products. So, green is the perfect choice for designing a nature logo, a renewable energy design, or an organic food logo.

Health and wellness: Green’s calming and rejuvenating qualities make it an excellent fit for designs in the health and wellness sector. Whether it’s for a spa logo, a yoga studio, or a wellness app, green can create an atmosphere of tranquility. 

Financial and wealth: Green’s historical association with money and prosperity makes it a natural choice for finance, banking, and investment designs. 

Innovation and technology: Green can symbolize innovation and technology when combined with more vibrant shades or used in sleek, modern designs. It’s often employed by startups, tech companies, and brands that want to convey a sense of forward-thinking and cutting-edge solutions.

Spring and renewal: As the color of new leaves and blooming plants, green is often associated with spring and renewal. Designs that celebrate new beginnings, growth, and positive change can benefit from incorporating shades of green.

Green Logos

Let’s get into our collection of green logos so you can take inspiration for your business design. We’ve divided them into four major categories for you:

Famous Green Logos

Of course, first on the list is the best inspiration for green logos: the world’s famous green logos.  From eco-friendly companies’ soothing calmness to technology giants’ vibrant energy, these logos weave the color green into their visual identity to evoke emotions, establish trust, and leave an indelible mark in our collective consciousness.

Check out the famous green logos below:









Dark Green Logos

Discover the power of dark green as it lends an air of sophistication and authority to logos across industries. From financial institutions exuding stability to luxury brands radiating opulence, dark green’s deep tones create a sense of timeless elegance that commands attention and respect.

See what a dark green logo looks like for your brand:

Green Flower Fork by arishu

Green Indoor Plant by town

Green Coffee Bean Leaf by eightyLOGOS

Green Organic Plant by pandalungan

Green Vegan House by podvoodoo13

Lime Green Logos

 Vibrant, energetic, and undeniably modern, these logos captivate audiences with their lively spirit. From tech startups to youth-oriented brands, lime green injects a dose of playfulness and dynamism, making a bold statement in a crowded marketplace. 

Get inspired by the lime green logos below:

Green Star Heart by eightyLOGOS

Green Human Flower by eightyLOGOS

Green Frog Cartoon by town

Green Eco Friendly by town

Green Forest House by radkedesign

Forest Green Logos:

Whether you’re looking for a logo for your wellness brand or organic products, forest green logos resonate with those who seek harmony and connection with the natural world. Check out the forest green logos below:

Green Laurel Museum by SimplePixelSL

Organic Green Tea by AMCstudio

Green Eco Dove by SimplePixelSL

Green Tulip Box by MDS

Green House & Leaves by SimplePixelSL

Design A Green-Inspired Logo Today!

The world of design is your canvas, and green, with its myriad shades and symbolism, offers an incredible spectrum to play with. Remember, a well-crafted logo isn’t just a visual element; it’s a storyteller that encapsulates your brand’s values, aspirations, and personality.

Unleash your creativity, embrace the language of color, and design a green-inspired logo as a visual testament to your brand’s unique identity. Use our logo maker to experiment until you plan the perfect logo.
And wait, there’s more! We also have other templates for your advertising needs, such as LinkedIn posts, Twitter Headers, Facebook Stories, and many more!