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The Greatest Brandversations

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For brands, it’s all about highlighting what sets you apart from your competition. Companies spend millions of dollars just to develop an identity and tone that will make them recognizable. 

It becomes a battle of which brand can become the most compelling and relatable to the people. 

But what if we try to look at their similarities for once? 

Romania-based designer Stefan Asafti asked this question by creating Brandversations. This project changes how we see companies by putting what they have in common as the mantelpiece of this conversation starter. 

You will see different brands interacting with each other by exchanging logo design, tone, and history. Asafti switched up the slogans of each brand dating back to the ’40s and ’50s. This gave more meaning to the saying and challenges the way consumers perceive them.  

“This is a project about brands—the great brands of the modern world—which have build quite a history for themselves as the years went by,” the designer described their project. 

Expect to see business logos of giants from industries such as technology, food, and more. 

Pepsi vs. Coke

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stefan-asafti-brandversation-the-coca-cola-logo-is-made-of-the-pepsi-globe

Apple vs. Windows

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stefan-asafti-brandversation-the-windows-logo-is-made-of-apple-icons

McDonald’s vs. Burger King

stefan-asafti-brandversation-the-mcdonalds-arc-logo-is-made-of-burger-king-icons
stefan-asafti-brandversation-the-burger-king-arc-logo-is-made-of-mcdonalds-golden-arc-icons

Nikon vs. Canon

stefan-asafti-brandversation-the-nikon-logo-is-made-of-canon-wordmarks
stefan-asafti-brandversation-the-canon-logo-is-made-of-nikon-wordmarks

Mozilla Firefox vs. Internet Explorer

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stefan-asafti-brandversation-the-internet-explorer-logo-is-made-of-mozilla-firefox-icons

“It is surprising how logos can influence other logos. The truth is that each pair of rivals has something in common, that something which has helped them to build one identity upon the other,” the designer spoke of the project.

Conclusion

Building a brand is a serious project. If you plan on starting a business of your own soon, you can find great talent through crowdsourcing. You can run a logo design contest on platforms like DesignCrowd and receive tons of brand identity options to choose from. Try it today.

Or you can try taking the DIY approach to graphic design. The BrandCrowd logo maker hands small businesses access to effective branding. With the tool, you can make logo design and other brand identity materials that will surely get people talking. 

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