Top 5 Tips for Creating Tantalizing Text Logos
If you compare the logos of Coca-Cola and Apple, you’ll notice a striking difference. Coca-Cola uses words and Apple uses a symbol.
A logo that has words instead of symbols is called a wordmark. And wordmarks can also be an effective way of presenting your brand identity.
Here are five tips to help you create the best-looking wordmark for your business.
1. Choose which types of Logo
Logos can take the form of symbols or words or both. Logos that are made of symbols alone are called logomarks. Best examples are the logos of Apple and Twitter.
Word logo, on the other hand, capitalizes on letter styles to state their visual identity. For example, Google and Coca-Cola. They’re called wordmarks. No symbols, no icons, just plain words.
This is the dilemma that most business owners encounter at the start of their journey. Which to choose: wordmark or logomark?
The answer to that is — it depends.
Businesses have different niches, different platforms, different budgets, and different goals.
So let’s say you’re a small pet shop owner. You are just about to open your business. You do not have much budget for designers and do not even have much time to think of designs for your logos.
Another thing is that no one knows yet about your business. So that means your logo has to be able to communicate clearly that you are indeed a pet shop and not any unrelated pet businesses.
So the best choice for this situation is to use a wordmark. Why? Since you don’t have a budget for design, it’s easier to get copyright-free fonts on the web.
Also, wordmarks are perfect for starting businesses because, unlike logo marks, thinking of the right symbols takes so much more time.
And lastly, words can tell your target audience about what kind of business you are. That is unlike using symbols alone, which could be open to misinterpretation.
Now, this only applies if you are a fresh brand. If a big company is about to be launched and they have set a high budget for their branding, their strategy could be different.
Symbols alone can be effective if the company has aggressive promotional campaigns leading people to associate the symbols to a certain brand, product, or service.
Also, companies with bigger budgets can allow higher-end designers to think of more unique symbols.
But for most starting businesses, wordmarks are the best choice. It’s easy and cheap to design one.
2. Pick the Font Styles
Font styles are very important in wordmarks. Since it doesn’t have any symbols to rely on, the design of the letters is what will determine the logo’s effectiveness.
Here’s how to do it right. First, understand that some fonts are suitable for a certain business niche. So research your industry and see your competitors’ choice of typefaces.
The next thing you’ll have to understand is that there are ugly and common typefaces. Avoid them at all costs. For example, Comic Sans, Hobo, Scriptina, and Times New Roman.
These are font styles that have already been repeatedly used and now are common and generic to the design community.
Lastly, determine your budget. If you have no budget for a custom-made typeface, that’s fine, you can find copyright-free fonts on Google Fonts and BrandCrowd Logo Text Maker.
If you have a bigger budget, you can hire designers from DesignCrowd and other design freelancing websites.
This way, you can tell the designer your vision and goals and they will come up with a custom-made design for your unique branding needs. This will minimize any form of plagiarism or copyright infringement issues.
3. Find The Right Spacing
Spacing matters in wordmarks. Take a look at the wordmarks of FedEx, Coca-Cola, and Samsung. You’ll notice that they have different spacing measurements.
And those spaces contribute to how unique-looking the logos are. For script fonts like Coca-Cola, close spacing is what’s required to communicate fluid-like font designs.
FedEx on the other hand, cannot emphasize the arrow in the negative space if there is a wide space between the words Fed and Ex.
And lastly, Samsung’s choice of wide spacing is effective because it mimics the space of its oval background. If it’s cramped then it won’t look as parallel and suitable.
Spacing contributes to the overall uniqueness of the letter designs and the brand identity. So consider how your spaces will affect how you want your wordmarks to communicate anything about your business.
4. Select Your Colors
Colors affect how your target audience will perceive your brand. It communicates anything from personality to stories. So carefully choose your colors that will complement the font styles, the spacing, the shapes, and of course, the business.
It might be right to follow an industry-style guide if you’re just starting out. Like, for instance, if you’re a salon business, you can use typical feminine colors such as purple and pink.
But it’s a better idea to think of color theory and use it to your advantage. For instance, blue is pacifying and red is stimulating.
If you want to calm your customers, use the color blue and its counterparts. And if you want to energize your customers then it’s right to use something along the color red palette.
Wordmark colors only have to reflect your brand colors. You cannot use pink if brand colors are white, black, and gray. Go for colors that will reflect your identity.
5. Add The Tagline (Make Sure It’s Compatible)
It’s not required to have a tagline for businesses. But taglines are mostly an opportunity to share more about your business.
So make use of taglines. And incorporate it into your wordmark with a proper outline. Most taglines are placed at the bottom of the wordmark. But some taglines appear on the side. Your choice where to place it.
But make sure that the tagline complements the design of the wordmark. If the color is red, make the tagline color red or white. If the color of the wordmark is black, then the color black, gray, or a similar palette can work too for the taglines.
Taglines also allow you to display more of your creativity that you otherwise could not place on short wordmarks.
Aside from having a unique font style, wordmarks capitalize on unique brand names. Yes. The brand itself can determine the success of your wordmark.
So make sure you think through your brand name. It should not only be unique but also identifiable with your service and memorable.
And once you see a wordmark that you like, feel free to customize it using beginner-friendly tools. And in a minute, you’ll have your wordmark ready.
Pro-tip: Before using your final design, ask for feedback. Other people might have valuable information regarding the look of your logo.
Read more about wordmark design:
- 10 Logo Design Trends You Shouldn’t Miss in 2021
- 40 Text Logo Ideas To Boost Branding
- 40 Three Letter Logos To Fuel Creativity