Top 5 Tools To Streamline Your Omnichannel Marketing Strategy
Today’s consumers interact with brands on an average of six touchpoints, compared to only two in the past. These touchpoints could be your e-commerce app, social media pages, brochures, physical stores, and so on.
Ensuring that you are present on all these possible touchpoints (and that your messaging is cohesive and consistent with all of them!) is the core of omnichannel marketing.
However, juggling all these channels can be difficult and confusing. Thankfully, there are various tools you can use to streamline your processes and make your life a lot easier. These tools can help you whether you’re looking to automatically schedule your Instagram posts or planning to create a new logo design.
Want to learn more about these omnichannel solutions? Scroll down to read more!
Enhance Your Omnichannel Marketing Strategy With These 5 Tools
Let’s take a look at different omnichannel solutions that you can use to make each part of your omnichannel marketing more efficient. By strengthening each part, you make your overall strategy more seamless and cohesive.
1. Social Media Management Tool
Planning content and timely posting on multiple platforms can be a time-consuming task.
This is where scheduling tools come in. These tools can centralize all your social media accounts and allow you to schedule your posts to be published on a specific day, time, or platform that you want.
This way, you don’t have to worry about accidentally forgetting to post an important update. Nor do you have to stay up late at night just to post when your audience is active. These can also help you ensure that all your content is cohesive since you can easily visualize all your planned content beforehand.
Some scheduling tools you can use are Buffer, Hootsuite, and SocialPilot.
Want to get the pulse of what your audience thinks or talks about? Then you might want to use social listening tools. These can help track popular keywords or topics they use, monitor if they mention your brand, or gather data to use for your omnichannel strategy.
Some social listening tools to try are Meltwater, Mention, or SproutSocial.
2. Email Marketing Tool
Want to make better email marketing campaigns? The key is sending personalized messages tailored to your audience’s preferences or actions. This ensures that your audience receives timely and relevant emails that they will read and engage with.
Luckily there are tools to help you send the right message to the right people at the right time. These tools do it by automatically grouping your audience based on their behavior, messaging them based on “triggers,” e.g., after a person creates an account or after a purchase, or scheduling emails to send at your desired time.
You can even set follow-up messages if they haven’t replied to your emails after a specific number of days.
You can look into tools like MailChimp, Constant Contact, or Omnisend. Email marketing tools like these can help you create emails that are engaging and more aligned with your brand messaging, leading to a more cohesive omnichannel marketing strategy.
3. Customer Support Tool
Providing fast and consistent support to your customers across multiple platforms (email, chat, SMS, calls, social media) is probably the most crucial part of omnichannel marketing. This is because 62% of people will drop a brand if they experience poor customer service.
You can use customer support tools that centralize all your platforms into one. This means that wherever your customers message you, whether through SMS or email, you can get back to them as quickly as you can. It also makes your process more organized since you can prioritize which tickets to solve or delegate them accordingly to the right agent.
These tools also provide a detailed history based on the customer’s data or previous interaction with you. Now you won’t need to dig through multiple messages just to find crucial info you need to solve their concerns. They can also automate follow-up messages to see if the customer still needs help or send them to upsell messages if you have ongoing sales or campaigns.
Some customer support solutions you can check out are Zoho, Zendesk, or Help Scout.
4. E-Commerce Tool
If your brand sells online, an e-commerce tool is essential to help you manage your e-commerce business and your overall omnichannel strategy.
This can be through tracking and managing your inventory, synchronizing your pricing, providing options for online and offline order fulfillment, or integrating all your selling platforms (e-commerce apps, third-party marketplaces like eBay and Alibaba, or social media) into one.
Popular tools you can use are Shopify, BigCommerce, or WooCommerce.
5. Data Analytics and Tracking Tool
All of the tools listed above provide their own data analytics and reports. However, using an advanced data platform tool can be beneficial if you want to take your omnichannel marketing to the next level.
These tools can track customer interactions across all your online and offline channels and provide more detailed analytics. This unified data helps you accurately measure the performance of your omnichannel strategy to identify what’s working and what’s not.
These tools can also map out your customer journey, identifying problem areas where they drop off or find elements with the most conversions.
Some tools you can try out are Google Analytics, Kissmetrics, Mixpanel, or HubSpot.
How Branding Enhances Your Omnichannel Strategy
An omnichannel environment means customers will interact with you across various platforms. How do you ensure your customers can easily recognize that the TikTok they watched and the flier they got all came from your brand?
The answer is through your branding. A cohesive brand identity and consistent visual look across all your omnichannel marketing channels can provide your customers with a more seamless experience.
We have customizable templates available to help you create materials like Facebook covers, Instagram Reels, or business cards aligned with your design aesthetic. Whether you like a neon color scheme, a sweet pastel look, or a chic black-and-white design, we’ve got you covered!
You can also check out branding tools such as our AI logo generator tool to start building your professional branding identity.
Start Your Omnichannel Journey With BrandCrowd Today!
Omnichannel marketing is a powerful strategy that can help capture your audience’s attention whether they see you online or offline. However, being everywhere at all times can be difficult, especially if you are a small business with fewer resources and manpower.
The solution is to invest in the right tools. Doing so can help you simplify your processes, automate menial and time-consuming tasks, and ensure consistency on all your channels – leading to a more seamless omnichannel marketing experience.
Don’t forget the power of branding as well. A unified brand identity can strengthen your omnichannel strategies and give you a unique voice that can cut through all your competitors. So feel free to check out our marketing templates and browse through our available AI design tools.
Read More on Branding Here:
- The Entrepreneur’s Guide To Creating a Memorable Brand on a Budget
- How To Create a Visual Brand That Appeals to Gen Z
- 7 Common Branding Mistakes New Businesses Make