Case study:
What is a life without a passion?
Without love for what you do.
Without love for what you are.
Do you have a passion?

Concept: passion + target
Passion for people, love, job, hobbies, products, services, etc.
Target for goals, interests, likes, success, etc.

Uses: some ideas
Dating > passion for people, love, relationship,
Art & Photography > passion for arts, photography, people, places,
Design & Creative Services > passion for creation, design

And so on.. could be applied everywhere where is a Passion and a {Target}.

Even a Tango dance studio!