Logo Design Trend: The Authentic Doodle Logos

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With the surge of smooth AI art and sleek digital designs, people crave authentic and personal art more than ever. This is why doodle logos are making a comeback. 

Hand-drawn doodle logos convey a down-to-earth and approachable image. This type of realness is what most brands are currently striving for, in order to connect with their audience that is tired of digital perfection. 

Today we’ll dig deep into the charms of doodle logos, plus share some tips on how to craft your own through our logo maker tool.

Let’s get started!

Why Use Doodle Logos? 

Doodling is defined as a drawing one creates while he or she is absentminded. It’s usually associated with a casual and easy-going vibe. 

This is why brands and businesses tend to turn to doodle logos to capture the same feeling. Doodles can easily convey the feeling of light-heartedness and human-ness that other logo designs can’t. 

While the doodle logo has always been popular, it has been seeing a resurgence as a way to combat the sleek look of AI art. It won’t be surprising to see more and more of this design trend in the future. 

Are you interested in using one for your business? Here are more reasons why this logo trend can be beneficial to you: 

It captures your brand’s essence in a more nuanced way

With this logo trend, you can create a design that is more specific to what you want to represent. After all, not every existing icon or object can accurately symbolize your personality. So feel free to create a flying whale or a cat on a roller skate to represent your brand. 

It can also help capture the more nuanced elements of your brand. For example, a hand-drawn logo can perfectly capture the rustic and organic feel compared to smooth digital art. Your own handwriting can also be more fitting for your brand compared to the existing fonts in a design software.
They are unique

As an addition to #1, doodle logos are inherently more unique since you create a specific illustration to meet your needs. You can also create a more conceptual look since you don’t have to stick to using real-life objects or animals. Therefore you’ll create a character or a mascot that no other brands have done before. 

An example of this is Michelin and Pringle’s mascot. They created unique mascots that you don’t see everywhere. This is why their logos are so memorable and easy to identify even if you see it in a crowd.

They look friendly and approachable

The casualness of doodles adds a touch of friendliness to your brand. If you want to show a more down-to-earth image, try using doodle logos.

An example is the Innocent Drinks logo. The simple and cute doodle perfectly captures their natural and playful brand identity. It also aligns with their mission of providing natural and wholesome products. 

Another example is MailChimp. The friendly monkey mascot adds a touch of whimsy and playfulness to a brand that deals with email marketing. It also sets them apart from other email services that use minimalist wordmarks. 

It can show your personality

Doodles are not just limited to showing a fun and playful identity. Different doodle styles can create different vibes, which you can leverage to show your brand’s personality. 

For example, rough scribble logos can look very childlike, which is fitting for a children’s brand. Comics style on the other hand can look bolder and more dynamic. Minimalist line art logos that give off a sophisticated and elegant feeling are more suited for salons and cosmetics brands. 

It lessens the “digital” feel

This logo trend deviates from the smooth, sleek, and perfect designs that we tend to see nowadays in digital art. 

Doodle logos inject a dose of imperfection into the often precise and sleek world of branding. Drawing your logos by hand and using your own handwriting can capture the “human-ness” — as it can show the rougher edges and looser strokes that a person makes while drawing something. 

How To Create Doodle Logos

Are you convinced of the benefits of using this logo trend? Our tips below can help you if you want to create your own. 

But before you start on your logo, do you have your business name already? If not, don’t fret! Our business name generator can help you. Simply enter a few keywords related to your business (let’s say “organic zero-waste coffee shop”), and wait as we generate catchy and suitable names for you. 

Done with your business name? Let’s get to designing your logo!

Infuse your brand’s personality

Doodle logos are a great way to show your brand’s personality as you can create characters, illustrations, or scenarios that best convey it. 

Take a deeper look at your brand first. What kind of emotion do you want to convey? Do you want to be seen as cute, homey, or energetic? What do you want your brand to be known as? Who is your target audience? And so on.

Knowing your brand is the best way to create an effective logo. 

Add playful elements

Your logo doesn’t have to be serious or formal all the time. Adding some fun and out-of-the-box elements can make your doodle more unique. 

To do this, you can use bold colors, draw exaggerated facial expressions, or add whimsical elements such as a cat becoming a wizard.  

This is more true if your business’s main selling point is about having fun. So take note of this if you’re a children’s brand, nursery, toy store, or amusement park.  

Use handwritten fonts

Handwritten logos add a more human touch to your brand. Especially when compared to the computer font vibe of sans-serif fonts or the formal look of serif fonts.

Handwritten fonts give off a very sincere and warm feeling. Try using a brush lettering style or using calligraphy logos. You can also use a very rough scribble style of writing if it fits your brand. 

Don’t worry about imperfections

This logo style is all about looking down-to-earth and authentic, so don’t worry about imperfections! Rough strokes, imperfect shapes, paint splatters, misaligned letters — all of this adds character to your logo design. 

Look for inspiration

If you’re inspired, you’ll find it easier to draw.

Try looking at famous brand logos to see what works and what doesn’t. You can also browse through comics, magazines, or creative platforms like Behance or Dribbble. 

You can also try looking at Google Doodles. Google tends to alter its logo to celebrate an event or notable figures. Look into how they play around with their theme and how they use various art styles to capture their theme’s message. 

Create Your Doodle Logo Today!

Trends come and go. But one thing that won’t go out of style is the customer’s desire for authenticity and emotional connection with brands. They want businesses that stay true to themselves and accurately represent their spoken values and beliefs.

One of the best ways to express that is through a doodle logo. We hope the article above has helped you learn more about it, and hopefully be able to craft an amazing one of your own. 

If you need more help, we got your back! Check out our AI logo generator where you can enter a few prompts related to your brand and instantly get tons of logo design options to choose from. We also have our tools such as the background remover and Facebook cover maker which you can use to promote your business. 

We wish you the best of luck in your design journey! 

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