The idea behind this logo is to convey the message that your company can carry out the wishes of your clients, by offering custom and unique solutions in a quick and simple way.
I worked based on three key words:
1) CREATIVE: Genies have the power of creating things from scratch.
2) SIMPLE: They only need to snap their fingers, and that's it! Anything simpler than that?
3) CUSTOM: They offer custom solutions to their masters. After all, every wish is unique.
There are many other positive concepts around the Genie figure that could be applied to this brand, among them: speed, magic, cleverness, inventiveness, loyalty (genies are loyal to their summoners, right? in this case, customers), skill (not anyone can offer magic custom solutions)...