The 8 Types of Logos and Which One Is For You
There’s more than one way to create an identifying mark for your business.
Today, we are talking about the eight types of logos and how you can identify which style is the most ideal for your business.
Familiarizing yourself with your options before you settle with a graphic mark is key to creating a business logo design that you can use for a long time. It’s an essential step that you have to go through before you even learn how to choose a color for your logo and what brand collateral you need to keep your brand up and running.
How to pick a logo for your business
But before we get started, it’s best to get a quick review of selecting a logo for your brand. It will help you explore the possibilities you can achieve for your brand identity and make a confident decision.
This is helpful for those developing an identity, be it a personal brand if you’re a vlogger or a startup if you’re an entrepreneur.
Let’s get started.
Think about functionality
A brand logo needs to be memorable and easy to understand to be called an effective logo. Sure, it needs to look good, but it needs to perform other purposes as well.
For example, famous companies like the Coca-Cola company use red for their logo because it’s a color that entices the consumers’ appetite and allows them to associate their brand with feelings of joy.
When designing a logo, you want to make sure that it will go hand in hand with what you plan on doing. For example, app companies can create a design that is simple and free of intricate details. This will help the app logo design to become scalable and easier to understand in different dimensions.
Define your identity
Give your company some personality. You can do this by thinking of adjectives that best describe your brand. For example, a bakery brand can be warm, light-hearted, and whimsical. You can make a list as long or as short as you want.
What’s important is that you take that list of words and use it as a guide to developing your brand. You can use this for your tone, messaging, and your visual identity. So if you end up deciding you want to have a masculine brand, you can shoot for a design with bold drawings and contrasting colors to help embody this.
Check your competition
An unoriginal design is simply a no-no. Brands need to avoid developing a brand identity that looks a lot like their competitors, be it direct or indirect. It waters down your impact and, at the same time, puts you at risk for trademark infringement.
Avoid creating a similar design by researching more about the competing brands in your market. This will give you an idea of what you should avoid. At the same time, it allows you to gather information on how they present themselves to the audience and help you further understand the industry you’re in.
Types of logos
Logos offer businesses a chance to represent themselves in a visually captivating way. It does that using design elements like color, font, layout, and other features. Each aspect can be merged in different ways. They also follow different concepts to come up with a unique brand identity.
Along with their distinctive looks come unique characteristics that can provide an advantage to your brand. The right type of logo can even help you get closer to achieving your business goals.
We’ve got not just three or four types of logos for you, but eight. Don’t miss out on learning all about them below.
- Monogram logos
- Wordmark logos
- Combination mark logos
- Emblem logos
- Mascot logos
- Icons logos
- Abstract logos
- Dynamic logos
Also known as lettermark logos, monograms are created by using the initials of a brand name together. The letters are usually overlapped to create a single symbol with a unique silhouette. Some of the famous examples of this design are logos from Louis Vuitton, LG, and Volkswagen.
This type of design is advantageous for brands with a long name and want to achieve a visually straightforward design for their graphic mark. Designers recommend this for businesses that have established themselves in their industry with a solid following.
Brands can create a show-stopping design by making use of shapes to frame the decorative elements. This helps improve their look and makes them easy to read at the same time.
Wordmarks are the counterpart of lettermark design. Some famous examples include Logitech, FedEx, and eBay. They feature the entirety of a company name and mainly rely on typography for a balanced design.
This makes it great for new businesses trying to make a name for themselves and cultivate a following. What this style does is lessen visual distractions and allow your audience to become familiar with the unabbreviated version of your business name.
Although no illustrations are typically involved in this logo, it can still let you transform your brand. Using tricks like typography design trends can help you use this design element to refresh your outdated identity.
Combination mark logos
Introducing illustrations to your design will allow you to strike a balance between eye-catching ornaments and readable typography. This is done by big brands like Post-it, Puma, and Tostitos.
Drawings also help symbolize what your business can bring to the table, making it easier for you to cross any language barriers and reach a wider audience. Utilizing different art styles like line art, cubism, pop art, and flat design, among others, is another way for you to spice up your design. It can also aid in developing a look and feel that is specific to your business.
One thing you should be wary of is visual clutter. Illustrations that have a lot of detail may impact your design and oversaturate it. It’s best to keep the design simple and free of intricate detail that may make it hard to remember and apply on different materials.
An emblem design takes inspiration from the heraldic visual design. It takes the shape of a shield or crest shape and is often decorated with illustrations representing the brand, such as animals like lions and eagles. The NFL, Harley-Davidson, and Warner Bros are just some established examples of this style being used today.
Emblem logos come with a couple of advantages. The regal nature of this design pairs well with sophisticated brands in various industries. It also has a frame that helps add visual prominence to any brand identity.
This type of design can also be improved by adding other small details like crowns, torches, ribbons, scrolls, and wings, among others.
Companies use different characters to stand as their symbol. It is also commonly used in sports as it is said to bring good luck to their objectives during events. Some brands use their mascot in their logos, such as KFC, Pringles, Michelin, and more.
Brands can get creative with their mascot. They have the choice of an anthropomorphized animal, object, or person to represent them. It’s essential to consider a character with a capacity to capture your spirit as a company. Having a great brand representative will help you reinforce your brand even more. Audiences can use this as another way to reference your company. Plus, it’s a versatile design concept suitable for schools, military brands, manufacturing, and more.
You don’t always have to have a literal design. Instead, you can use an abstract image as the focal point of your logo. Mastercard, Pepsi, and Adidas are just examples of companies with this same design. The mentioned brands use simple elements to communicate their services without using literal depictions.
This style focuses on using design elements to create an emotional effect, and it differs from illustration because it doesn’t attempt to replicate it. It uses a combination of movement, textures, and colors to represent it. This can help you build a more original identity and come up with a creative and stylish identity.
A high-octane brand image can be achieved with a dynamic logo. It’s a type of design that constantly changes or according to a particular context. This flexible and ever-changing design gives your audience something to look forward to. The Melbourne and Google logo are a couple examples of this style in use today.
It also helps your brand appear more updated with relevant events and gather more visibility. Plus, you can also use your logo as another avenue to showcase your capacity to be creative. Brands can achieve this by creating a solid base design and tweak it using decorative elements when necessary. However, it can be pretty demanding to constantly develop different versions of your brand mark to match various events.
The different logos in this list will help you bring your ideal design to life. Getting to know each one is part of the process of making sure that you have a logo that fits your brand perfectly and invites your target audience to see you as a professional in your industry.
Now that you know what design styles you can use for your brand, you can start conceptualizing and bring it to life. There are tons of available options that you can use in sourcing a design.
You can even learn how to design a logo from scratch! Learn more about it below.
Get a collection of custom logos to choose from when you start a logo design contest on DesignCrowd. The crowdsourcing platform enables brands to work with a community of freelance graphic designers who can submit up to 50 proposals for you. This is an excellent way for you to get different designs and interpretations of your concept for more creativity. You can also use this for T-shirt design and other graphic design projects.
Or you can use the BrandCrowd logo maker. This DIY tool empowers you to create your own design in a matter of minutes. The design library features different logo designs for diverse industries ranging from beauty logos to lawyer logos. It comes with an editing tool that you can use to customize elements like color, font, shape, and layout.