I wanted to convey the aspects of strength, solidity, confidence and trust in the main font choice for this logo. This font represents a bold and confident image. Its robust profiles and block-like structure convey a sense of solidity and confidence. Its seemingly "entrenched" state communicates your company has a history and reputation that is built over time.
The design's overall layout in terms of its clean and minimalist approach, remains legible within black and white and small scale. It portrays an image for a company that is transparent, above board and of premium quality.