read : unreadable
This about the logo for something that's intelligent, full of puzzles and mystery, need more foresight and agility than usual. The typeface it self inspired by the labyrinth, something that is full of history, inspiration, knowledge, and solve the complex barriers, requiring high intellect to be able to pass through.
This logo also one of the finalist 'BrandCrowd’s $5,000 Logo Contest' (Best Negative Space Logo) http://brandcrowd.com/blog/brandcrowds-5000-logo-contest-shortlist/
Grab it now before you lose this great logo. Please feel free to make an general offer prize :)