Brand Logos

Shapes play a beneficial role in advertising, as consumers also relate shapes to specific feelings. Ovals, circles, and ellipses suggest positivity, unity, community, and love. Examples of ways circles foster those same feelings are the logos of Target and General Electric. Squares represent efficiency, stability, and practicality, making sense of the leading logo shape for Dominoes, American Express, and Microsoft. Triangles are associated with mystery, balance, power, and direction, so big brands Mitsubishi, Adobe, CAT, and Citgo. BrandCrowd offers free access to thousands of logo templates you can customize with many shapes for your business.

Yes. You'll want to use your logo across all your advertising, including all social media platforms. Your customers see the same logo on your website and in your store as your followers see on your social media pages. BrandCrowd helps you increase your brand's social media presence by including your logo in several file formats allowing your logo to transition throughout all social media platforms flawlessly. The PNG or Portable Network Graphic is a universal file format suitable for most digital use, for example, a website or blog. JPEG/JPG or Joint Photographic Experts Group, also a universal file format great for adding your logo to any site requiring a reduction in size.

Logo fonts, if chosen correctly, can amplify your brand exponentially. You can select hundreds of fonts with BrandCrowd to create a standout text like company name, tag line, catchphrase, or motto. Did you know you can use more than one font when designing your logo? You can, but using more than one font in a logo can get tricky, so research other related company logos. The general rule of thumb is to use no more than three fonts when designing the logo for your business. Any more can create a busy, confusing, and hard-to-decipher logo. One font suggestion if you use more than one is two different versions of the same font. Another multi-font idea is to use a subdued font combined with a statement font in keeping with your business's theme.

Lettermark logos refers to using initials derived from a business or person's name to represent a brand. Initials are often preferred in advertising because, at a glance, they're easy to see, recognized, and recalled. Standard examples of initials representing brands are P&G for Proctor and Gamble and ESPN for Entertainment and Sports Programming Network. Of course, when using your name as a brand, you would include your initials. You can utilize BrandCrowd's massive library to search for the perfect company logos you can customize to tell your company's story.