An Ambigram Gallery: 10 Examples of the Ambigramist’s Art

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Ambigrams are a type of calligraphy design that can be interpreted in two or more ways. They can also be regarded as symmetrical visual palindromes. Interpretations can vary depending on how you interact with the design. You can decipher alternate or hidden meanings by changing your viewpoint or the design’s orientation.

Famous ambigram designs include Dan Brown’s Angels & Demons. This is one of the pivotal ambigram works that contributed to the fame of this art style. 

The typography grew in popularity in the ’70s. Designers John Langon and Scott Kim claim to invent and popularize this style. However, ambigrams have been used by ancient Greeks and other cultures in history. 

This remarkable typographic design unlocks a door of imaginative and creative designs for any lettering artist. Naturally, designs like this attract brilliant minds. 

That is what designer Nikita Prokhorov in his book Ambigrams Revealed: A Graphic Designer’s Guide To Creating Typographic Art Using Optical Illusions, Symmetry, and Visual Perception.

Prokhorov is a designer, former professor, and author of works published by HOW Magazine, Logolounge, and more. 

In this ambigram book, the typographic style was examined closely. The book included artists’ insights, case studies, and, most importantly, ambigram artworks from different artists. 

Check out some of the best works of ambigramists you can find in the book: 

Adapted from Ambigrams Revealed: A Graphic Designer’s Guide To Creating Typographic Art Using Optical Illusions, Symmetry, and Visual Perception by Nikita Prokhorov. Copyright © 2013. Used with permission of Pearson Education, Inc. and New Riders. All images copyright their owners.


Do the designs look familiar? Do you feel as though you’ve seen something like this typography in the past? 

That’s because you may have seen ambigrams being used by established brands like Sun Microsystems and New Man. This type of text logo is popular for tech and fashion companies.

However, any brand can build a strong identity using this one-of-a-kind lettering design. 

You can get a custom ambigram brand mark by running a logo design contest. DesignCrowd’s community will provide you with over 50 design bids to help you find the best one.

But there’s also a lot of ready-made typographic designs that you can view right now. 

BrandCrowd’s typography logo maker gives you access to ready-made designs ranging from font logos to calligraphy logos. The logo maker is easy to use, and you can finish your design in minutes. Try it today.

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