3 Tips To Create Your Company Logo
A company logo is one of the most important design decisions to make. It’s better to get the design right the first time as it will be seen on the business website, digital or print documents and advertisements.
For a logo to best represents a company and supports its goals, think about:
The company values and its audience
Think about your activity, what differentiates you from competitors, what you think your customers/audience love about you and what you want them to think about you.
Create a logo that stands for your company. Think about the personality of your brand.
The logo style your company wants
There are three main kinds of logo. (We can extend to 5 as seen in our previous article 5 Standard Types of Logos).
Icon/Symbol logos
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Some logos are simply a graphic icon, a simple yet accurate portrayal of the type of company and image. Many big brands use only a symbol logo because they’ve built up their brand in association with this icon.
Word/Letter Mark logos
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Other brands use a unique typographic representation of their business name. It may be the full name or just initials.
Combination logos
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Brands often choose a combination of an icon/symbol and a word/letter mark when they want to use an icon but need to establish their brand name.
The colors for your logo
The psychology of color plays a huge part in how customers respond to your brand and messaging.
The choice of color for your logo can impact emotion in design and marketing, which can ultimately determine engagement, sales, profits, and overall performance.
Blue Logos
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Blue indicates strength, security, dependability, cleanliness, and focus. It is often used in medicine, high- tech, law, dental and science.
Green Logos
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Green portrays wealth, relaxation, growth, and nature. It is used in organic products, ecology, human resources, tourism, and even education.
Red Logos
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This color is full of energy, movement, and boldness. Studies have shown that red increases the heart rate and creates a sense of urgency, so is often used for big sale events. It also increases appetite, so many food brands and restaurants use red.
Orange Logos
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Orange represents energy through movement. It is used for food, drink, retail, and online services.
Yellow logos
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This is an optimistic colour, youthful and warm. It also indicates clarity, so is used in caution signs. Some studies indicate that, like red, the color yellow increases appetite, which is why many food brands use it.
Purple Logos
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Purple often portrays wealth, imagination, calmness, luxury, fantasy, spirituality. Many beauty products use this color.
Black logos
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Stands for luxury, sleekness, accuracy, precision, power, and credibility. Many companies within the mining, mineral, financial, and manufacturing industries use this color.
Want more tips on how to create your business logo on BrandCrowd?
Check out this article on BrandCrowd:
3 Easy Steps To Create A Business Logo
Find more information and inspiration in the following articles on DesignCrowd:
Tips For Designing Your Company Logo
Create a Color Palette That Reflects Your Business
53 Orange Logos To Give Your Business A Fresh Twist
50 Beautiful Riveting Red Logos
The Power of Color – 15 Outstanding Blue Logo Designs
