3 Ways A Logo Influences Buying Decisions
Feel like you’ve found THE idea and are ready to launch a business? There are 30.2 million small businesses in the US alone. They comprise 99.9% of all United States businesses. To survive in such a competitive ecosystem, you need to grab your target audience’s attention and engage them. That’s where logo design steps in. Logo design helps you form people’s positive perceptions of your brand, as well as inspire them to remember you and buy your products. You want to make sure your logo design communicates the message you want to convey.
Here is how your logo design may influence your customers’ purchasing decisions.
Boost Brand Familiarity
Research shows that 76% of buying decisions are made in the store. These decisions are based on a customer’s perception of a brand, experience they had with the product before, and their preferences. The problem is that, in today’s overcrowded market, there are tens of thousands of brands and products similar to yours.
If you’re new in the industry, offering high-quality products is not enough for you to stay relevant. To sell them, your logo, its brightness and the color scheme need to indicate the quality of the product. They need to make sense for your brand and be relevant to your target audience. It will help you build a brand that stands out and establish yourself as trustworthy and authoritative. As a result, you will manage to raise people’s awareness of your brand, boost their conversions, and make more sales.
Tailor Your Brand to Your Customers’ Needs
Find out who are your customers so you can target this group with a tailored value proposition. Conduct a detailed target audience segmentation: demographic elements (age range, gender, location, and income), psychographics, marital status, education and interests and create your buyer persona. You will be able to anticipate their purchasing habits and preferences.
If you’re selling renowned product or an expensive perfume, you’ll want to add a feeling of sophistication and exclusiveness. In this case, bold fonts, dark colors, fancy patterns, and the minimalistic approach might do wonders.
The Power Of Color
Studies tell us that our brains process images 60,000 times faster than they process text. Colors play a fundamental role in helping people make their shopping decisions. Over 85% of people believe that colors are the main reason why they make a purchase.
Every color triggers distinct emotions. So, when building your visual identity, choose them carefully. For example, blue has a calming effect and stands for sincerity. Many famous brands use blue, like Volkswagen, Oreo, or Dell to emphasize their reliability. Red denotes love, passion, and strength. Coca-Cola, Lego, and H&M use this color to evoke the feeling of warmth and familiarity. Red is also believed to stimulate appetite and hunger and is used by numerous food manufacturers and restaurant chains such as McDonald’s, KFC, and Heinz.
Need Help Starting Your Company Logo Design?
Building your brand is not about making more sales in a short time span. It’s about becoming relevant to your customers and inspiring them to choose you over your competitors. A great logo design may help you achieve that.
Set your business apart from similar companies by building a recognizable visual brand and deliver a personalized customer experience.
Find more information in the following articles:
Logo Design Tips Every Small Business Owner Should Know
