Famous Logos and How Much They Cost

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We see these logos every day. But rarely do we discuss how much they cost. Today, the ballpark figure for logos range from $100 to $1,000. It depends on the size of your company and the designer you are working with. The cost of logo design is a constant topic in the industry. 

In this article, we will talk about the price tag that came with some of the world’s most popular logos. Get ready to be surprised by how much or how little top companies paid for their brand mark. 

Pepsi logo cost: $1,000,000

The new Pepsi logo was created by the Arnroup in 2008. There’s a lot to unpack from this beverage logo, which you can read about here

New Zealand Banking Group logo cost: $15,000,000

The New Zealand Banking Group logo was redesigned in 2009. The initial logo works well for this bank company. 

Accenture logo cost: $100,000,000

This Accenture logo was designed in 2000 by Landor Associates. The use of lowercase characters adds a modern touch to the brand mark.

BBC logo cost: $1,800,000

Who would’ve known that this square symbol cost this much? The BBC logo was redesigned in 1997.

British Petrol (BP) logo cost: $211,000,000

If you’ve ever wondered how much did the BP logo cost. Know you know. That whopping price was the cost of its redesign in 2008. The goal of this green and floral-like symbol was to tap into the brand’s environmental side.

Enron logo cost: $33,000

The Enron logo was designed by the legendary designer Paul Rand in the 1990s. It is one of the last big logo design projects of Rand before passing away. 

Glasgow 2014 Games logo price tag: $95,000

That price is only for the logo design and nothing else. The Glasgow 2014 Games logo was created by Marque Agency.

Google logo cost: $0

Did you know that this is a DIY logo? It was made in 1998 by Sergey Brin, one of Google’s founders. Brin designed this using an open-source raster graphics editor called GIMP. However, it has been fine-tuned with the help of Ruth Kedar, but the original concept was kept intact. Read more about the Google logo history here.

Coca-Cola logo cost: $0

In 1885, the famous Coca-Cola logo was created by John Pemberton’s bookkeeper, Frank Mason Robinson. He also came up with the name and conceptualized the logo’s distinctive cursive script. The logo is a Spencerian script. This writing style was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period.

London 2012 Olympics logo cost: $625,000

The 2012 Olympics logo was crafted by Wolff Ollins from way back in 2007. The edgy and jagged figures represent the excitement of the anticipated event.

City of Melbourne logo cost: $625,000

The City of Melbourne logo was designed by Landor Associates in 2009. This lettermark has different versions with different colors to showcase the vibrance and coolness of the city.

NeXT logo cost: $100,000

The NeXT logo was designed by Paul Rand for Steve Jobs in 1986. Rand presented his design through a 100-page proposal document.  

Nike logo cost: $35

The Nike logo was created in 1971 by designer Carolyn Davidson. The price only included the logo design, which later has been refined, but the original concept has been kept intact.  It stays true to its primary design concept like Coca-Cola and Google. Don’t worry about the designer getting paid $35. Later on, Nike gave 500 shares of stock to the designer, which is now worth over $600,000.

Twitter logo cost: $15

The logo of this microblogging platform was designed by Simon Oxley in 2009. The most recent redesign happened in 2012. 


The prices you’ve seen on the list go from 0 to a million. We can learn a thing or two from this list. Spending big bucks working with big agencies isn’t the only way to get a good logo. Even the free and double-digit logos work just as well when done right.

You can source a good logo by launching a design contest. DesignCrowd is a platform that gives brands a chance to receive multiple design proposals from different designers around the world.

Alternatively, you can take the same path as Coca-Cola and Google and create your own logo. BrandCrowd’s logo maker will let you browse and fully customize a logo in minutes. You’ll find text logos, illustration logos, and more. 

Make the best logos today

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