Top Companies Using a Rabbit in a Logo
Animals are a great way for a brand to associate the animal’s traits with its own business values. Rabbits, whether a pet or in wild, tend to tug on people’s heart-strings, producing an ‘aww’ response amongst the audience. These fluffy mammals represent other traits outside its adorable aesthetic such as swiftness, fertility, family, and renewal, particularly during Spring.
Big brands are no stranger to using rabbits and bunnies as a way to visually communicate their identity.
We will discuss more than ten brands that use this in their insignia or as a mascot.
From ice cream companies to adult magazines, we can learn a lot about how these valued brands made rabbits their own.
Let’s take a look at some famous brands that use rabbits to represent their brand’s vision.
Hare we go.
Playboy Bunny
Perhaps the most recognizable rabbit logo to ever exist, the Playboy bunny proves how an iconic symbol can become its own profit machine. The bunny made its debut on the cover of the 3rd issue of the magazine and reportedly, took the illustrator, Arthur Paul less than 30 minutes to sketch out. Founder Hugh Hefner chose this for the frisky and cheeky qualities associated with the animal.
The brand brought in $3 billion in retail sales in 2018 from licensing their trademark through retail, food and beverage, events, and entertainment venues throughout the world.
Annie’s Homegrown
Annie’s Homegrown began in 1989 with their signature product of boxed mac and cheese that happened to be organic and healthy. Not only is a rabbit used in their logo and branding but it’s also used in their food products such as rabbit-shaped pasta shells.
Bernie, the rabbit’s name, is an homage to founder Annie Withey’s pet rabbit. It remains a symbol of their environmentally and socially conscious brand.
TaskRabbit
TaskRabbit is an errand marketplace where people can find taskers for all types of help. The rabbit used in their branding helps to symbolize speed and efficiency as their brand prides itself in saving their clients “4 million hours of time by hiring Taskers”.
Hopper
Hopper is a mobile travel booking app launched in 2007. The Montreal-based app uses a leaping bunny to represent movement and hopping from one place to another (no pun intended). It represents how easy it is for you to move once you use the application.
The bunny illustration catches attention while the coral background adds fun and excitement to the app logo design.
Jack Rabbit
The California-based sporting goods company is more than just a retail store. Jack Rabbit also offers training programs and other fitness services. The brand emphasizes its mission to urge people to live active lives by adopting a dynamic logo. The line illustration of a rabbit is adaptive and free of complex details.
Looney Tunes
If Disney has Mickey Mouse, Looney Tunes has Bugs Bunny. The frontman is a quickwitted and nonchalant bunny that every Warner Brothers fan loves. This classic Looney Tunes logo features the grey anthropomorphic character against a bright red circle frame.
Blue Bunny
The ice cream brand got its name and logo after crowdsourcing ideas in 1935. After that, the name was never changed while the logo got redesigned thrice. The wordmark looks whimsical and perfect for the company.
Do you want to check out the wonder of crowdsourcing, too? Try collaborating with a league of professional graphic designers by running a logo design contest on DesignCrowd today.
Cruelty-Free Logos
Rabbits make a great symbol to represent models of sustainability and cruelty-free product manufacturing as rabbits are often used for animal testing. The above logos are noted as trustworthy indicators of a cruelty-free product or brand.
Rabbit Mascots
Some companies find that their branding may need something extra to attract consumers.
Mascots garner attention from a specific audience and create brand recognition using fun and vibrant characters. Rabbits make for a great mascot.
So let’s check out some famous rabbit mascots that have stood the test of time
The Trix Bunny began as an animated character in a commercial for the cereal in 1959 however General Mills tested other iterations of the bunny before finding their ultimate mascot. Today, it’s widely celebrated through memes and other commemorative content. It even has its own Funko Pop toy.
The Energizer Bunny made his debut in a television commercial in 1989 and continues to beat his drum 30 years later. Back then, Energizer could not get a rabbit mascot because their competitor, Duracell, had a similar logo. However, Energizer quickly sprung into action right after Duracell’s run with the trademark.
The Nesquik Bunny aka Quicky began on packages yet in the early 1970s made his way to television commercials. Cartoonist Ramon Casanyes is responsible for the colorful personality of this anthropomorphic character we all know and love. Today, Quicky is a mainstay for the popular beverage.
Whipping up a Rabbit Logo?
We know where you can get a rabbit logo that fits right into any brand. Regardless if it’s a veterinary hospital, pet shop, or a not-for-profit organization to save rabbits, you are sure to find the logo that will transform your brand.
BrandCrowd has dozens of rabbit logo templates from small bunnies to big huge rabbits eating carrots.
The ready-made insignia you will find in the library are professionally designed and curated to make it easier for you to leap past branding boo-boos.
You can personalize your bunny logo using the logo maker. It lets you experiment with colors, fonts, shapes, and more. The tool brings out the master graphic designer in you.
Dash to this rabbit logo maker to try it today for free!
