Mascot Logos

Mascot logos are endearing, fun, easily recognizable. Because of these attributes, many businesses turn to character logos to represent their entity's brand. One brand genre that takes the mascot approach to its logo design is professional sports logos. Another would be gaming designated after a specific character in certain games. BrandCrowd has free access to thousands of mascot logo templates for you to choose from and customize. Mascots are not just for sports and do not have to be animal logos. Reputable corporations endlessly use mascots and very successfully, for instance, Ronald McDonald, the Pillsbury Doughboy, Colonel Sanders.

When buying a design like a mascot logo through BrandCrowd, the ownership passes from the designer to you but does not copyright your creation. When you buy your mascot logo, there are three licenses for an additional fee, Standard, Buy-out, and Exclusive. The standard license gives you non-exclusive rights to your design. The Buy-out license deletes the design from the store so that it won't get selected by anyone else. Lastly, the Exclusive license removes the logo from the store and gives you all intellectual rights to your creation. No matter where it appears, no one can replicate your mascot logo. However, BrandCrowd does not Trademark your design. Trademarks, governed and protected by the U.S. Patent and Trademark Office, offers an online application service.

In the advertising world, fonts have just as much impact on feelings as color usage and the icon itself. Typography plays on the memories of consumers, and the one you select should have relevance with your mascot and target audience. Meaning, say your audience is of children's age group, and you're using a cartoon logo, the best font style is fun and whimsical like Frosty or Bubblegum Sans. If your marketing target is older age groups, the font should still foster a jovial feeling, but in a more mature way like Aachan Bold, Cooper Black, and Varsity. You can create mascot logos with the right font that rival the fun look of big brands with access to thousands of customizable templates with the BrandCrowd Logo Maker.

Yes. BrandCrowd allows you to add a slogan, catchphrase, or tag line type text to any logo. The use of a catchphrase, in conjunction with a mascot logo, creates a more recognizable mark for representing your company. Famous slogans in use that incorporate a mascot and a slogan-type message are Pringles' "You Can't Eat Just One" and Mr. Clean's "There's No Clean Like Mr. Clean." Keep in mind your slogan should contain no more than seven words, include words associated with your type of business, and be simplistic.