4 Essential Elements of Your Business Logo
Your business logo speaks volumes about you. It grabs attention, relays a powerful impression, and creates a distinct identity for your venture.
Experts call it the visual cornerstone of a brand. And rightfully so. Here is a list of reasons why you need a unique business logo:
- It helps customers to identify your company
- It draws attention to your company
- It allows you to stand out of the crowd
- It fosters brand loyalty
- Your audience expects it
Assuming that a logo does not make any difference in your sales and market recognition might be a colossal mistake on your part.
According to the Pan Marketing Survey, consumers need about 5-7 impressions before recognizing a business logo. No wonder that companies today work on their toes to drill images upon prospects through creative branding strategies.
Essential Ingredients of a Business Logo
Business logos, when designed and used correctly, can make a world of difference in profitability. It has the power to give you a competitive edge and become the voice of your brand. An effective logo design must capture the venture’s key messages and value proposition.
In case you are stuck on how to make a powerful business logo, our blog will help you kickstart your mission. Here are four essential elements that should be a part of your business logo.
1. Simplicity
“I strive for two things in design: simplicity and clarity. Great design is born of those two things.”
– Lindon Leader
Simplicity should be the central concern when approaching the logo design. Iconic logo designers such as Paul Rand have long emphasized its importance. Often, the designers feel tempted to add more details in a single image. This results in one messy logo that makes little sense for the audience.
A complicated logo will be hard to print or remember. It may fail to engage your audience thoroughly. This may be because your design is oversaturated or simply incoherent.
Take a moment and think about all the big shots in the market. Brands like Apple, McDonald’s, Target, and Amazon have one thing in common – a simple yet unique logo.
Even a child of 4 years can easily recognize the McDonald’s logo. Call it the power of Happy Meal depicted by golden arches on a red surface.
Moreover, a simplistic logo design conveys confidence. It assures the audience and tends to retain for more extended periods. One measure you must take once the design completes is to trademark your logo. This defers another company to design a logo with a similar-looking design.
2. Relevance
“The function of design is letting design function.”
– Micha Commeren, designer
McDonald’s proves to be a brand that excels when it comes to relevance. In 1962, the company hired psychologist Louis Cheskin who suggested the golden arches “M” for the logo.
The idea was to give moms a night off from cooking as families enjoyed scrumptious food outside. The design alludes to the daily lives of its customers. Simultaneously, it serves as a signal to everyone driving by the street that they offer fast food.
A great logo stands for something. It should send a clear message about what the brand brings to the table. It is purposeful and targeted. The basic idea is to run through what the consumers expect from you and then create a design that strikes the right chords.
Take colors, for instance. Yellow radiates enthusiasm. Red is linked with excitement and youth. In comparison, the color blue imparts strength, trust, and dependability.
According to an insight reported by Zillion Designs, it takes 400 milliseconds for visual elements of a logo design to process in our brains’ visual cortex. Harnessing the power of visual stimuli is an art that requires constant finesse. Having professionals like logo design valley might work things in your favor.
3. Versatility
“Beauty itself is but the sensible image of infinite.”
– Francis Bacon
A logo will be used in various ways throughout the corporate journey. It should be identifiable on a billboard from 100 meters away or on a small business card from 20 millimeters away.
That’s why it is essential to envision your logo as an anchor to your website. It also helps to create mockups of brochures, t-shirts, or other marketing materials.
There are a couple of points to define if the logo is versatile enough:
- It works well in many colors and also in one or two colors
- It makes a striking combo with light and dark backgrounds, even multi-colored backgrounds
Thus, the key is to aim for a flexible design.
4. Memorable
“Everything is designed. Few things are designed well.”
– Brian Reed, front-end developer and musician
When using icons in your logo design, consider icons that convey your brand without the company name. Take, for example, Nike’s iconic swoosh.
If your logo is overly complicated, it won’t stay in consumers’ minds. Plus, you must go through a procedure to figure out your target customers. Find how you can etch your logo on their minds with little effort.
If the icon is too apparent or bland, the viewer feels no sense of discovery or personal equity with it. On the contrary, too much abstraction can lead to losing the core message of your brand.
Logo Arena reports that the estimated market size for logo design services in the United States is 3 Billion dollars. Dive into the market to find an apt logo designer for your brand. A hefty initial investment may save you thousands later.
Parting Notes
A logo should have a prolonged life expectancy. Trends may come and go, but a timeless logo has the potential to beat all the latest ideas. Just look at the logos of Coca-Cola and Pepsi as an example. The companies have tweaked their logos, time, and again. However, at heart, they remain the same.
We hope you will design a catchy and vibrant logo with the tips provided above. Your logo is the foremost interaction you have with your customers.
Make sure it turns out a fantastic catch for the prospects!
