Marketing 101: How to Create the Perfect Logo for Your Company?

Reading Time: 6 minutes

“A logo doesn’t sell, it identifies.” – Paul Rand

When someone looks at your logo, it only takes seven seconds for them to decide if your brand is worth checking out or not.

Remember, behind every famous logo is a team of professional designers who meticulously did the research and the designing process. But what if you don’t have that luxury?

That’s why we’re here.

Join us as we discuss these tried-and-tested techniques to help you build the perfect brand representation.

In the world of business, visual representation matters. Whether it be simple or jaw-dropping, as long as you attract people’s attention, then your logo did its job. 

Designing effective logos is part of your marketing strategy. Of course, these visual assets are what you will show on merchandise, social media posts, and even your favicon – the photo in the tab beside your URL. 

According to Michael Bierut, a famous graphic designer, if you show your logo to a friend and they can sketch it back to you in a few minutes – your logo works. 

Keep that in mind as we talk about the steps below, keep that to find the design that works for you.

1. Mind Map

Write down the name of your company. Under or beside that, jot down related words you can think of and pick which ones you can use as inspiration for your logo.

It doesn’t have to be a quick process of canceling out what doesn’t work for you, but a careful procedure of choosing how you want your brand to be seen online.

For example, your company is in the coffee business. Words that can come to mind are beans, dark, espresso, filter, roast, french press, cold brew, and the like.

You can now determine what style of imagery you want your logo to look like from those words.

2. What’s Your Type: Logo Styles You Can Choose From

There are around 5 variations to choose from, so pick wisely. Depending on how you want to be seen online, these styles would greatly affect the tone of how you market your brand. After all, your logo shows your values as a company.

  • Mascot Logo: For the brands that cater to the children.
  • Emblem: The logos that look like a seal or badge.
  • Letterform: The representation of a letter or initial for a brand.
  • Pictorial Mark: A symbol represents the brand.
  • Wordmark: The representation of a brand through its name itself.
  • Lockup: Combination of abstract symbols, brand marks, and text to create a rich design.

For example, we’ll choose a pictorial mark for the coffee company. Look back to your mind map – now you can decide which associated words you want to use. 

3. Close Your Eyes, What Logo Do You See?

Logos rely heavily on visuals. Thus, you have to think about the imagery you portray. Imagery is the tangible representation of your brand. It’s what people see from you how you communicate it to them using just one image.

Here are some guide questions you can answer when deciding on your imagery:

  • Where would you position the image you want for your logo?
  • What texture would it have?
  • Which color would you choose?
  • What format would it have?
  • What shape would it have?

For better visualization, let’s go back to the coffee logo we want to create. Since you finalized what type you want, let’s slowly answer the questions above. Let’s say we want our image to be in the middle.

We want it to have a flat look and the color has to be dark brown like roasted beans. We’d have it as png to give it a versatile touch since we can resize it without losing its quality.

Lastly, we want the logo to have a coffee machine inside a coffee bean or something similar. Remember to take your time in answering the questions above for better results.

4. Sketch It

You don’t have to be a great artist to create your logo. But you need to be knowledgeable about the elements you want for your brand. Continuing our example of the coffee business, we’d sketch the description above as many times as you like. When you’re satisfied, take a photo of it and transfer it to an editor.

What are you waiting for? 

Bring out your pencil and paper. Sketch as many drafts as you want until you’re satisfied.

5. Pick Your Palette

Now we’re getting to the fun part. After putting your design into a sketch and editor software, you can now choose your color. Here are some guide questions for you to aid in your decision:

  • Do you want complimentary or monochrome?
  • Are you going to include shades?
  • What tint do you want?
  • What about hue?
  • What emotion do you want your audience to feel upon viewing your logo?

The latter is especially important because of what we call Color Theory. It’s a psychological explanation of how colors affect the mood of the person seeing them.

You’ve seen McDonald’s, Wendy’s, and maybe even Jollibe’s logo right? Their background is red. It evokes the feeling of hunger which prompts you to buy their food.

6. Be the Font You Want to Be

Another essential element to creating your logo is your font. There are various types, but depending on which one you choose, your brand’s personality would show. Here is a list of fonts you could choose from and what vibes do they give off:

  • Serif: Letters are embellished by hook edges and give off the vibe of being chill.
  • San-Serif: The opposite of serif and gives off the vibe of being professional.
  • Script: These are the fonts that look hand-written and have an emphasis on cursive style. They exude vibrancy and fun.
  • Decorative: These are fonts that look more graphical rather than text. Usually used to blend with other features and gives you that quirky vibe to your logo.

Don’t be scared to try them out and see which one suits you best. After all, you are creating the logo that generations upon generations would recognize, support, and adore.

Pro Tip: You can create your own font

7. Harmonize Your Logo

Lastly, you have to combine all elements into one graphic. Recheck your colors, images, and text if you want to add text to your logo. To check if your logo works, ask a friend to look at your logo for a few minutes and allow them to sketch it from memory.

Like Mr. Beirut’s statement, if they remember most of your components, you’re on your way to making your splash online. If not, then come back to this guide and redo your logo.

Here’s the finished product of the example we did earlier. We created it with our logo maker itself.

See how the logo isn’t too cluttered or too flashy? It’s just the right amount of pretty and professional.

Remember, you are in charge of what you want your branding design to look like.

You’re Ready For Your Debut!

You have reached the final stage of creating your logo: make your debut!

You worked hard for your logo today. Remember that every element of your graphic has to be complementary, clear, and long-lasting.

However, sometimes, it’s tricky to get the perfect logo by yourself, so here’s something from us to you: BrandCrowd’s DIY Logo Maker. You can choose from thousands of templates to edit and save for a reasonable price!

Let’s collaborate and create that perfect logo for your branding and marketing strategy today!

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