Pantone Highlight 2023: Viva Magenta
It’s official: 2023 is the year of Magenta!
As the year ends, we are excited to give you an early gift: Get to know the color of 2023 – Viva Magenta 18-1750.
Are you curious how Viva Magenta was chosen as the year’s color among the thousands-strong spectrum, just like how this year was Very Peri? We’ve got the answer below!
Hang on to your seats and enjoy reading as we explore the Magentaverse!
Why is Pantone’s Color of the year Important To Designers?
If you’re one of those not in the design industry, you probably wonder why Pantone’s color of the year is essential to artists and designers. But before we answer that question, let us briefly discuss Pantone and why it’s famous in art and design.
Pantone is a company that calls itself “the global authority on color,” It studies color trends throughout the year. It considers all aspects of society, such as fashion, marketing, social media, and even politics, in naming the year’s color. Since it selected its first color in 2000 and has released an array of inspirational products and color palettes, companies have been looking forward to it every year!
So why is Pantone’s color of the year important to designers? Pantone’s extensive color trending research saves you countless hours of marketing research for your business. Instead, you can focus on incorporating the year’s color into your brand and products!
A Brief History of Pantone Color of the Year
Staying on top of trends is challenging in the competitive and ever-growing industry. But if you take advantage of Pantone’s color of the year, there’s a good chance you’ll come out on top!
Before we talk about the invigorating Viva Magenta, let’s take a trip down memory lane and review some of the most iconic Pantone colors of the year! Check them out below:
2000: Cerulean Blue
There’s no other color that perfectly represents the start of the millennium than Cerulean Blue. As the color of the sky on a serene, crystal-clear day, the first Pantone color of the year represents restful, peaceful, and relaxing times.
During that time, Pantone highlighted that blue was the leading color in the design industry and that looking at the shade reduces heart rates and blood pressure. Since then, many companies have used the year’s color to appear modern and trendy.
According to color psychology, if you want your audience to see your business as trustworthy, blue is the perfect color to use, representing trust, security, loyalty, and calmness, which is ideal for building brand awareness.
2010: Turquoise
With the perfect combination of the serenity of blue and the refreshing quality of green, 2010 soothingly welcomed Turquoise.
As a comforting escape from the everyday troubles of the world, Turquoise restores a sense of well-being. Since announcing the year’s color, brands with turquoise logos have dominated the market.
2012: Tangerine Tango
Tangerine tango logos is the answer you’re looking for if you want a company logo that creates excitement and promotes energy with sophistication.
Combining the adrenaline rush brought by the color red and the warmth of yellow, the Tangerine Tango forms a high-visibility magnetic hue that gives off heat and energy to its viewers.
This shade of vibrant reddish orange continues to provide the energy boost a company needs to recharge and move forward in 2012.
2020: Classic Blue
Introduced as the color of the year 202-, which represents calmness, confidence, and trustworthiness, classic blue highlights every company’s desire to build a brand image that is a loyal and reliable company.
In a world full of economic, social, political, and environmental uncertainty, you can never go wrong with a classic blue logo that gives off peaceful, calming, and reliable energy.
2021: Illuminating and Ultimate Gray
2021’s color of the year consists of the perfect pair: illuminating and ultimate gray. Designers love how the neutral grey combines the energetic yellow to establish a balance and create an exciting aura.
The yellow represents happiness, optimism, hope, and spontaneity, inspiring people to think curiously and giving them confidence. At the same time, gray is a neutral color that exudes formality, practicality, and professionalism.
Who would have thought that two opposite colors blended perfectly together and made it the color of the year, right?
2022: Very Peri
This year’s Pantone color is Very Peri. It’s a brand new color in purple color that features a lighter and warmer undertone. It s referred to by Pantone as a ‘transition’ color which represents the transition period from reality to the metaverse concept in a look toward the future.
Very Peri or Periwinkle embodies creativity, confidence, and curiosity to try something new. Since the pandemic and other problems the world has faced in the last few years, it is the perfect color to start 2022, when most restrictions are lifted and we explore the new normal.
Pantone Highlight 2023: Viva Magenta
What’s your favorite Pantone color of the year so far? Is it one of the first colors or the newer ones?
You probably have one or two favorites, but before incorporating your chosen color palette into your products, we have exciting news: Pantone just dropped its 2023 color of the year, and it’s no other than the Viva Magenta 18-1750!
Powerful, empowering, electrifying, and audacious are some of the words companies in the design industry use to describe the Viva Magenta 18-750. Its shade is rooted in nature, descending from the red family, representing a new signal of strength as we approach a new year.
According to Leatrice Eiseman, the Executive Director of Pantone, Viva magenta is inspired by the red of cochineal, one of the world’s strongest, brightest, and most precious dyes.
When viewed from a psychological perspective, Viva Magenta gives off pure joy, encourages experimentation and self-expression, and balances boldness with a feeling of fun!
Get Trendy With the Color Trend!
There you have it! This upcoming year’s color is a pulsating color to add to your creative ideas of design choices.
Need help incorporating this trendy color with your brand logo or products? We’re here to help! Just fill out your business name in our logo maker and browse through thousands of logo library templates to customize and apply your favorite Pantone colors!
Spread fun and optimism by incorporating Viva Magenta as we approach 2023 and watch your business grow!
