62 Fresh General Logo Ideas

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Sometimes, considering a general logo design for your business takes a lot of work. Let’s narrow down your choices by categorizing them and learning how to design one uniquely in our blog today.

Creating a General Logo Uniquely

A general logo sounds generic—a design that fits all types of businesses. But how do you make your logo design stand out in the saturated industry?

Through your color palette, typography, and type of logo design, make your brand attracts attention. Then work around those characteristics and incorporate them into your brand kit.

For the color palette, you can go for trending colors like a muted color palette or based on color psychology to bring out your fun side and personality you want to tell your target market.

Next is your typography. This portion is where you’ll decide how your business name looks through font styles like sans serif or serifs and the positioning of it.

Lastly, you can choose from eight types of logos depending on the impression you want to show your market. Emblems are authoritative and classy. Wordmarks and Lettermarks utilize your business name as a logo.

A combination logo pairs your brand’s name with a symbol. A pictorial logo has a central theme of a symbol but could be called a mascot logo if an animal or human is the center of the design.

The perk of the later designs is that they can connect to your market personally, allowing you to get closer and convince them to buy from your brand.

Now mix all those mentioned above into one visual, and you create a general design that fits your industry but is uniquely yours as a business.

62 General Logos for Every Company

Still, how about planning the final logo design for your company? No worries; we have four categories of logo design templates to help you choose which technique is best for your branding.

Abstract Logos

Create a baffling design that hooks and sparks interest in your market through your abstract logo. Shapes are the bell of the ball for these logo designs.

They create images that imitate real-life items or people, depending on how you want to brand your business. You could have your product in shapes like Spotify and the lines inside a circle representing a signal—a symbol showing connectivity through their music.

Get more ideas from the abstract logo ideas below.

Abstract Circle Globe by ions

Abstract “N” monogram ( for sale ) by Vadim Carazan

Abstract Wave Lines by FishDesigns61025

Abstract Wave Square by juana

Abstract Water Wave by Joemar

Company Logo Design by WahyuHMD

Computer Software Health Care Logo Design by Flint Stone

Modern, Software Software Development Logo Design by Vishak vasu

Mosaic Logo Design by prodesigns99

Non-Profit Logo Design by WahyuHMD

Personable, Hotel Hotel Logo Design by dyogab83

Pink Abstract Heart by ions

Polygon logo design by Milos Bojkovic

Triangle by Stevan Rodic

Unity by Josh Warren

Emblem Logos

Take a look at famous university logos. They mostly have an emblem design because they want you to think and feel that their institution has a quality education and know what they are doing to help your child become successful and educated.

Go for the classic yet authoritative look that gets people’s attention—go for an emblem logo. The borders around your main image and business name give it that royal-like look that exudes luxury and professionalism.

Find the perfect emblem logo idea below.

Baseball Shield Emblem by FishDesigns61025

Blue Diamond Emblem by marcololstudio

Bird Shield Emblem by FishDesigns61025

Bold, Automotive Automotive Logo Design by Mandy Illustrator

Bold, Flag Logo Design by GwenXOXO™ Pro Designer

Colosseum Arena Emblem by Mypen

Craft Beer Badge Design by PATT POSII

Elegant, Deer It Company Logo Design by Skwagor

Elegant, Simple Logo Design by LaVitaBella67

Final lamb logo by Gert van Duinen

Modern, Athletic Apparel Store Logo Design by ammar_ed

Modern, Green Education Logo Design by Flint Stone

NBM // Logo by Sean Ford

Pacific Rink – Winter 21/22 Collection (2/3) by Emir Ayouni

Sport Soccer Emblem by MaherSh

Mascot Logos

Next, we have the logo that could hit your market more personally through mascot logos. These designs ensure customers have one symbol to connect with and encourage them to need your product or service.

Universities and famous restaurants, and fast food chains have such symbols because when your brand has a relatable brand identity, customers will flock to you more because they feel like you understand them.

Design a mascot logo idea that fits your business with the templates below.

Angry Dog Emblem Mascot by yulianrhmn

Aiwanju Branding by Alexandra Erkaeva

Bagel Baron by Akuma.Studio

Bold, Awesome Fishing Charter Logo Design by step forward 2

Bold, Company Industrial Logo Design by alpino

Buffalo Bull Mascot by Mypen

Hiphop Woman Mascot by Tristan

Personal Branding by Akuma.Studio

Personable, Yellow Health And Wellness Logo Design by ally designs

Playful, Animal Travel Logo Design by Dream Logo Design

Professional, Marketing Automotive Fashion Logo Design by Logo no 1

Playful, Peach Apparel Store Logo Design by ArtTank

Vintage Moon Mascot by PauloRexImperial

Vintage Repairman Mascot by town

Wild Panther by Caelum ✨

Wordmark Logos

Lastly, we have a logo design that uses your business name; a wordmark logo. As mentioned above, this design’s strength is your font style of sans serif vs. serifs.

Fonts have a different way of hitting you; sans serifs are the fun aunt you hang out with, while serifs are like your teacher teaching you to become a corporate employee and be professional.

Whichever you choose for your business, make sure that you still connect with your customers to avoid brand inconsistency. Find the perfect letter logo or text logo idea for your company below.

benel wordmark logo by winmids

Bold, Orange Health Product Logo Design by Neil

Bold, Simple Photographer Logo Design by mldtrvs

Chair wordmark logo by Babu Ahmed | Logo Designer

Dove Logotype by Will Dove

Elegant, Sophisticated Cafe Logo Design by AlexMorisseau

lemon by Frans Bergström

Logo Design Concept by Outer Studio

Modern, Bold Building, Outside living Logo Design by FAIBRA

Modern, Burger Logo Design by ecorokerz

Modern, Elegant Logo Design by design.picnic

Modern, Text Technology Logo Design by ArtTank

Personable, Timeless Logo Design by GBDESIGN

Serious, Calligraphy Logo Design by DesignDUO

Serious, Elegant Clothing Logo Design by mngkw

wordmark logo by winmids

Make The Best General Logo Today!

Did you find the best fit for your business from the general categories above? We hope so; we’re also reminding you not to forget to add your logo design to various parts to attain brand consistency.

You can add your logos to animated posts for social media, YouTube shorts, even business cards, and email signatures to help you create a lasting impression on your customers.

Despite the name, customize a unique general logo today and grab the attention of your market.

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