A Guide to Creating My Business Posters

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When we say posters, they’re not just for movies but a cost-effective way to advertise and market yourself to a broader audience. Join us as we dive deep into the inner workings of designing a persuasive poster.

We divided the blog into three sections to help you navigate:

When Do I Use Posters?

Visual Hierarchy of a Poster

Best Practices for Making a Poster

When Do I Use Posters?

With borders easing up, posters are a great way to announce what’s new in the business. Like how movies use poster design as a visual marketing tool, you can also use them for your business promotions.

From events to new product launches, posters are great ways to advertise your brand better and raise awareness. In turn, there are many types of posters. We scoured the internet and found seven types that may serve the purpose of your advertisement.

Advertisement posters grab attention and showcase the brand’s voice.

Event posters are another self-explanatory advertisement that announces your activities in-house or to the outside world, depending on the event’s purpose.

Informative posters are for educational purposes and mainly in the form of infographics design.

Motivational posters inspire your audience. They uplift them and are heavy font style and typography with eye-catching backgrounds. 

As the name suggests, movie posters advertise the film and often feature the leading cast and some of the information shown in the credits.

Research posters are the most traditional form because they showcase findings during conferences and are text-heavy, similar to informative posters.

Travel posters are among the oldest and most timeless pieces because they’re the OG promotion for a particular place, like showing Italy’s gondoliers or Japan’s Mt. Fuji.

Knowing the types isn’t enough; some other perks of having a poster as your advertisement scheme are:

1. Versatility and strong visibility due to size preferences:

2. Traditional: 24×36 in.

16×20 in.

18×24 in.

20×30 in.

22×28 in.

27×40 in.

36×48 in.

3. Ease in Distribution

4. Straight to the Market Message (Attention-Grabbing)

5. Proactive Encouragement

Visual Hierarchy of a Poster

Next, we’re looking at the parts and how to strategically create the best poster for your business. First, we look at the features and then pinpoint the best place to put them.

Title: This portion usually tells your market your purpose for the poster. The recommended font size is at 48-point or more significant and has bold characteristics.

Ex. event name, activity, or the name of your piece.

Text: Next, we have the supporting details of your purpose. Often, the word count doesn’t exceed 800, and the maximum is 1000. Some of the key information your need to include are

Time

Date

People Involved (especially if it’s a movie)

The Why of Your Poster

Graphics: These images you use to add movement to your design. Ensure that your poster is still clearly seen at a 5ft distance so you know your design is effective. Also, no to low-resolution photos. The size has to be the best to help your brand exceed expectations and grab the attention of your market.

White Space: Also known as negative space, utilize the spacing of your text and graphics for a more effective poster. You don’t want your sign to look too text heavy or have too few details, so the spacing between those two is a great help to maximize a poster.

Layout: Next, we have the placement of text and graphics. This is where the visual hierarchy of your poster plays a huge role. Ask questions like,

Minimal Text or Bigger Graphics?

What do you want your background to contain?

Where do you want your market to focus their attention?

You will experiment with graphic design principles here, like the Rule of Thirds, the Golden Ratio, etc.

Flow: Second to the last, we have flow. This portion coordinates with the layout since it talks about the direction you’ll lead the eyes of your market. It answers, “Where do I find what I need to know?”

Color Choice: Lastly, we have combinations you’ll use for your poster. The color wheel will work well here since it gives you insight into complimentary or analogous colors that’ll help you emphasize the message and purpose your sign needs to say.

Best Practices for Making a Business Poster

Lastly, let’s start you on the right track to making your poster. We found 12 steps to help your poster become the best in your niche and attract your market.

1. Audience Research

2. Pinpoint Your Purpose

3. Typography Check

4. Create a Mood Board

5. Contrast to Stand Out

6. Minimalism is Essential

7. Distance and Location Go Hand-in-Hand

8. White Space is a Must

9. Incorporate Call-To-Action

10. Try Scalability

11. Look into Printing Tactics

12. Finalize Poster Materials

1. Audience Research

Before creating, ensure you know who’ll see your poster. It’s best to create an audience persona so you and your employees know what tone and images you’ll use for your market.

A great place to start is looking at hip graphic design trends for the year or per age group. Millennials like to have a straight-to-the-point design, while Gen Z wants to see if the social media posts you create are vocal about societal concerns.

Either way, pinpoint who’ll most likely see your poster and start your design process from there.

2. Pinpoint Your Purpose

Next is narrowing down what you want your poster to do for you. Do you want it to advertise your business or motivate your market to believe in themselves?

Once you get a feel of what you want your poster to do for your business, the communication process gets easier, and you start to pin down the elements you need on your sign.

3. Typography Check

Basically, the decisions made here are based on your overall decision to communicate with your market. The best font for popsters is sans serif since they are based on clear lines and can be read from afar. You can pair that with typography trends in general or have a custom font made for you to make your poster eye-catching.

4. Create a Mood Board

Compile the possible inspirations you can have for your poster. From images related to your purpose to phrases that help you visualize the outcome of the design, get them all in a mood board you can see digitally or physically.

When you make a mood board, you group together certain information you want to see on your poster, making it outstanding and true to your branding. You can even base it around your business’s logo—you can use our logo maker—to help you align your poster to your overall branding.

5. Contrast to Stand Out

This portion dives more into the color scheme of your poster. You’d be looking more into the complementary colors here.

Let’s say you want to choose red as your base color. To make it stand out, you can look sideways, like orange and yellow. Or you can go for the extreme route of choosing the opposite hue, which is the color green.

Either way, contrasting colors stand out because they are combinations compatible with each other and make each additional shine.

6. Minimalism is Essential

For more substantial impact and cost-effectiveness, go for the less is more route. In a way, you allow your minimalist poster design to use simple elements like lines, shapes, or even just the facial expression of your graphics to say your message.

Take a look at Jaws. You can see a swimmer on the upper part of the poster, a terrifying shark below, and the title in red bold font. It doesn’t have much on it, but you have a clear clue about what the poster is about—inviting you to see a movie about sharks.

7. Distance and Location Go Hand-in-Hand

The goal of a poster is to be seen from far away or act as a hook, especially if put on social media. Be mindful of the resolution you need for your poster and the format you save it to help your printer smoothly get your piece out to the public before the event or activity you want to announce.

8. White Space is a Must

As we said earlier and will keep advising you to do, utilize your negative space. You can use it to create an image like an optical illusion or have your poster have a clean, professional look.

9. Incorporate Call-To-Action

Did you know that you can subtly tell your market to come and join you or buy something from you with just a poster? It could be through your brand voice, like saying, “Don’t get left out, buy our…” for product releases.

Or something like, “Join us at…” for event posters you want your customers to attend. You can also try a still-image that depicts movement like Nike and their active portrayal of athletes in their signs.

Either way, it boils down to calling your audience to take action just with a few words or an image.

10. Try Scalability

For this portion, we’re suggesting you print or post your poster. If you decide to do our tip, you can resize your poster for printing and digital purposes to announce your upcoming products and events.

It could be highlighting your label design in an Instagram post to someone using your product while on a happy occasion. Or it could also be a movie poster in a newspaper, so you have to ensure the image stays crisp to attract your audience.

As long as you’re resizing your poster, we advise you to save it in a PNG file so the resolution stays the same for any tweaking.

11. Look into Printing Tactics

Second to the last, choosing the best way to print your poster helps you avoid any mistakes which cost you money. Some options may be:

  • Screen Printing
  • Letterpress
  • Foiling method.

12. Finalize Poster Materials

With each printing method different, you must look at the duration and where your poster will be. For instance, are you posting it indoors or outdoors?

The recommended material is 170 gsm PVC paper for waterproofing and long-term quality. If you’re going for a short time, you can use 80 gsm fluorescent papers.

Customize Your Posters Today!

There you have it! Our complete guide to creating a unique poster catches your market’s attention.

Don’t forget to mix your poster design’s aspects with your print and digital marketing, like business cards, flyers, TikTok videos, and more. Reach your target market with a poster today.

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